February 2017

15
Feb

Set Up Social Media Success in 6 Simple Steps

Social media doesn’t have to be daunting. In fact, it can be your best sales associate and your favorite marketing tactic. The key is to focus so you don’t get overwhelmed. It all begins with your message. Here are five steps to go from strategy to scheduled for social media success.

#1 Create Your Social Media Strategy.

For your Brand, you have a strategy. Now, align that with Social Media. Determine your niche—your target audience. Consider pain points and interests; and your solution for them. People seek solutions and benefits!

Brand strategy is a long-term plan for development to achieve specific goals. It is your playbook. Goals, strategies and tactics are outlined to give you a game plan.

Your brand is not your product, your logo, your website, or your name. It is much more than that. It is tangible and intagible, purpose driven, mission focused attributes that are your reason for being. It’s a feeling that separates powerful versus mediocre brands.

Your brand strategy considers:

1. Your industry & design trends
2. Your ideal client’s desires
3. Your brand personality

Distinguish your brand — how do you differentiate yourself and speak to your audience in a way that attracts them? There are many ways to give your brand a personality. From your logo and colors to tone of voice, messaging must align with your audience while remaining consistent in delivery style. Imagine your brand talking with one customer. And then, replicate that conversation consistently in the marketplace. This is where the social media strategy comes in.

Now, create a plan for social media that addresses your target audience where they are. Design a communication and messaging strategy to deliver information that is helpful to them and of interest. Relate to other topics that they are engaging with across platforms.

Check out this article of interest — Perfecting the four P’s.

HOMEWORK:

  1. Know what makes you different from your competition.
  2. Define your target audience and the solution you provide.
  3. Translate this to your Social Media strategy.

#2 Choose Your Social Media Platform(s).

You aren’t required to be on every Social Media platform to be successful. Pick one, possibly two to start. Avoid overwhelm!

In the beginning, fewer and BETTER is the focus. Facebook is the logical first choice for most brands. Twitter, LinkedIn, and/or YouTube are strong second choices, depending on your niche.

With Facebook, create your personal Profile then set up your Business Page. From quotes to images to video, you can dominate presence in your niche. Facebook Live amplifies the possibilites. You can benefit from low cost, highly targeted Facebook Ads to generate leads and build your list.

Twitter, Instagram, and Pinterest along with LinkedIn and YouTube are great online real estate for your message. Your strategy will assit you in selecting the one or two places to start so that you speak to your tribe and align with your message.

To get a feel for the social media channels, check out this article of interest — Social Media at a Glance.

HOMEWORK:

  1. Set your goals — what you aim to accomplish.
  2. Select the Platforms you will use to START.
  3. Set up your social media sites.

#3 Curate and Create Your Content.

Develop an Editorial Plan to guide your content with purpose. And then you can repurpose the information across your social media channels. This reinforces your presence.

Create a calendar — three, six, nine, or 12 months out. For each month, brainstorm themes and then topics within that theme that would be of interest to your audience. Look at information that will establish you as the “Go To” person in your arena.

Choose themes and topics so you can weave information from one post to another. Look at the map of content so you know what you are sharing each and every day. Content can easily be “re-purposed” and used in a variety of ways, and across multiple platforms.

For more insights, check out this article — Repurpose Key Twitter Posts.

HOMEWORK:

  1. Brainstorm content theme ideas.
  2. Outline topics of interest to your niche.
  3. Create a 30 day content editorial calendar.

#4 Create a Series of Messages.

Now comes all the write stuff. Tailor the words to fit the channel. A blog post can be pulled apart for fodder you can upload to Twitter or Facebook. Specific messages can be developed for each channel and your audience there. If you desire assistance with this, let me know.

Now, get going. Check out this article of interest — Pretty Perfect.

HOMEWORK:

  1. Write your message(s).
  2. Develop content tailored to each channel.
  3. Consider quotes that align with your message.

#5 Select Message Visuals.

There are a number of ways to deliver information—your brand strategy will assist you in selecting the style(s) best suited to your message.

Photos; Infographics; Videos (Live and Native); Blog Posts and Original Articles by you; White Papers; Blogs and Useful Articles by other thought leaders in your niche who do not compete. Make Video a priority as it gets the MOST engagement!

Once you determine the style of information delivery, create your content. Outline it. Find photos and images to add impact. Consider using Piktochart or Canva to create images and infographs. Look at Notegraphy for creating impact with your words. And, find free photos and images at Pixabay.

Check out this article of interest — A Picture Worth 1000 Words.

HOMEWORK:

  1. Consider your brand image and align visuals with that.
  2. Create your message visuals.
  3. Develop content across visual media.

#6 Schedule It.

Effective Social Media Marketing can be done in 30 minutes a day when you have a plan and you WORK that plan.

You can use tools such as Hootsuite or Buffer to schedule your posts in advance. This puts your social media presence on autopilot.

Check out this article of interest — Storytelling and the 3 T’s.

HOMEWORK:

  1. Schedule posts for 30 days—consider Hootsuite or Buffer.
  2. Check in every day for 30 minutes to boost activity and interact with your tribe.
  3. Share posts from others who attract your niche.

Define your brand strategy and your message. Choose which delivery method will be best for your message. Make a list of themes and topics of interest. Create your content. And schedule it.

Congratulations! You now have the steps required to command Social Media and dominate your niche for business awareness, lead generation, client contact, and nutured relationships that lead to SALES! For assistance in creating your content, get in touch with me.

1
Feb

Top 10 Tips for Powerful Personal Passwords You Can Kind of Remember

Another one bites the dust. The January 2018 healthcare data breach was one of 21 security breaches (down vs the 39 incidents in December 2017). And that’s just healthcare. Consider the compromises reported by retail, education, and utility companies. It’s a dizzying hack. Social media accounts continue to be under attack. And at times keeping up feels like playing a game of whac-a-mole.

Pass The Password

Then there is the blatant password sharing with friends, giving access to streaming accounts such as Hulu or Netflix. While boomers struggle to protect and keep track, younger adults put little care into password hygiene. Use of biometrics, multi-factor authentication, and password managers help to improve their personal security. Still, it is important to set and update passwords regularly—not just on the annual Change Your Password Day every February 1st.

Protect Your Password

To ensure your accounts remain secure, it is critical to update them often. And, tracking passwords must be done in a way to protect your information. So, what do you do to keep passwords updated? And how do you remember them? We asked and found some fun ways to create meaningful passwords that come to mind and are at your fingertips when your fingerprint isn’t enough to access your account.

Personal Password Prompts

Sassy Saying: If there is something you hear all the time and it rings in your ears, it is likely to be recalled when you need it. Just twist up things with capital letters and special characters. One listener reported using holy cow and can translate this in many ways: h0lyc0w! H0LYc0w and more depending on what is required. Most sites insist on a minimum of six to eight characters.

Name Your Tune: A favorite lyric or song title can ring a bell with you when signing in to your account. One member reports using ScHoolboy Q rap songs to inspire passwords, adding special characters for effect: that’sB!TCHs4It or thAtsb!tch$h!t and for variation.

Dash It: Including a dash as your special character to separate things is an option that adds variation and identification. For instance, IG-Make100k and FB-Make100k is a way to update your password regularly and reuse your monthly or quarterly password root across platforms.

Acronyms: There are many ways to incorporate acronyms that can make your password more personalized and secure. FRFR2million$ is a favorite for a fan who insists that she will be making 2 million dollars, for real for real.

Jargon: Almost every industry has terms that specific to what you do. For insistence, my colleague is a project manager and uses scrumMA$TER12 since there are a total of 12 on the scrum team pulling together the product.

Inside Jokes: How many times do you get to share a sideways glance with your bestie because you have a spin on whatever is happening. It’s something you share and no one else knows. An example is this witty ditty shared between two friends who can really make each other laugh… so, #0utURnose. 

Mantras: For those who are mindful, a mantra can be a clever way to create your password and remind you of your meditation. An example for this might be n@m@st3.

Slogans: Like a mantra, slogans are statements repeated frequently. There are phrases too, such as this password possibility: $0RRYnotSOrry or NetFL!X&ch!LL

Favorite Foods: What do you love to eat? There are many password angles on your plate. It can range from your overall diet, such as KeTo-TaRiaN, to a beverage, such as k0mbuch@, to an actual entree, such as R@M3Nburger. Mash up your favorite cuisine for a password that will make you drool.

Gibberish: Nonsensical words can make sense as passwords. There are fun ways to create them with online generator tools such as this one by soybomb that spit out this gem: blastucked. It rolled into a password combination that was fun and into a term used among friends after that bottle of wine.

Play with Passwords

There are many other inspirations for passwords. And, you still have to remember what variation you used and where. My personal favorite is to use dashes and mash up a few for my own strong password. It helps to add other layers of security to your most precious accounts. And, if you’ve gotta do this, you might as well make it interesting. What are some of your password tips?