wit & wisdom


Content Creation – Magazine Articles

Tamara Parisio for THE BARKTORIALIST

Tamara Parisio writes for THE BARKTORIALIST

Tamara Parisio writes for THE BARKTORIALIST

Tamara Parisio writes for THE BARKTORIALIST

The Barktorialist Magazine

Tamara Parisio writes for THE BARKTORIALIST


TWEET it – increase your social shares

Invite social shares for your next blog post or for a website page by creating a pre-populated tweet link. With this you can generate a hyperlink that automatically posts a twitter message when clicked. Try it!

  1. To create a pre-populated tweet link URL, start with: http://twitter.com/home/?status=
  2. Following the equal sign, add the text tweet message using the plus sign (+) for spaces
  3. Add the URL, bit.ly link, and/or Twitter handle
  4. If you include a hashtag, replace the pound sign (#) with %23.

Here is how the URL would look to add a tweet-it link to this post:


Tweet This!

Remember to test the URL in your browser before adding it as a hyperlink to make sure formatting is correct.


A Bit About Twitter

Social media is on the rise, and it can be daunting. Here are a few tips to help build twitteraderie.

Present your brand image consistently. Include images that are indicative of your business.

Header. The measurements of the Twitter header is at least 1500px x 500px and Twitter seems to render png files better with less loss of image quality, so create it as PNG.

Profile. Your profile image should be at least 210px square.

Be sure to include your website and a brief brand message.


The primary Twitter audience is young adults. They are interested in news, text updates and links to information. Twitter is good for sharing original and curated content including links to interesting articles or blogs; quotes, industry news, announcements or newsletters, Vine or YouTube videos and event updates. Comments, shares and retweets are a good indication of efficacy.

For twitter, it is good to post daily and as often as hourly. It is reported that 22 tweets per day is optimal.


Here are some idea starters for your twitter feed:

  • Post an event. Share a link to a conference, a webinar, a program of interest.
  • Created content. Link to your recent blog article with an attractive headline.
  • Reflection. Report on a lesson learned or Seen-&-Heard incident.
  • Imagery. Upload a photo worth 1000 words in this arena of 140 characters.
  • Curated content. Post a link to an article you find of interest.
  • Interact. A direct tweet using the @ sign can be a good conversation starter.
  • Retweet. Share tweets from others that you find of interest.

Images. It is good to include an image with your post. The optimal size for a photo uploaded to twitter post is 506px wide by 260px high.

Links. Place links about a quarter of the way through your tweet message for the highest click through rate.

While the length of a tweet is limited to 140 characters for easy consumption across mobile and text, it is best to keep your post between 70-100 characters. A report by Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate.

Be chipper. Be chirpy. Be choosy.


Be Curious.

cu·ri·os·i·ty [kyoor-ee-os-i-tee] noun, plural cu·ri·os·i·ties.
1. the desire to learn or know about anything; inquisitiveness.
2. a curious, rare, or novel thing.
3. a strange, curious, or interesting quality.
4. (archaic) carefulness; fastidiousness.

Curiosity drives us along a path of discovery along the way to discovery.

Tweet This: Curious people tend to embrace life more abundantly, have bigger dreams, and be more successful. #CreateAGreatDay

Ask the questions. What do customers want? What do they need? Success starts and ends with asking the right questions—and then asking more.

Explore relevancy, appeal, motivation, belief systems, trends, tendencies and more. What are people saying about your brand? And why? What is the perception of your industry? Where are the conversations happening? And when? Who is interested in what?

Answer the questions to yield unique messages that set apart your brand in the marketplace, extolling the key differentiating facet that will attract lifelong associations. Establish a meaningful connection. With research and insightful interpretation, determine effective ways to unite a person and your brand by responding to their desires.

Respond with insight, clarity, intention to show your expertise and attract attention. Forge a relationship. Build affinity. Ensure a positively personal brand experience.

Life is meaningful when you do something you love. Look into it.

Tweet This: “The important thing is not to stop questioning; curiosity has its own reason for existing.” Albert Einstein #CreateAGreatDay


Create Presence & Consistently Present It

Indicative of how an image is planted and then blossoms in the world of your business, here is further evolution of the Logo Design for Elissa Henkin M.A., Advocate and Educational Consultant. Here, the logo is incorporated in design of business stationery.

Elissa Henkin M.A. | Stationery Suite

Elissa Henkin M.A. | Stationery Suite


MARULA Mother’s Day

To honor mom and feature MARULA Facial Oil as a gift option for Mother’s Day, we created this MARULA campaign for April and May asking for shared photos of mom. With this campaign, MARULA created an opportunity for reminiscing and remembering special moments with mom in an unfolding celebration of Mother’s Day.  And we reminded all of the soothing, pampering, protection, and indulgence that comes with a gift of MARULA. Participants are invited to LIKE the MARULABEAUTY Facebook page to enjoy MARULA tips, hints and sharing opportunities.

MARULA celebrates motherhood.

MARULA celebrates motherhood.

Mother's Day Indulgence

Mother’s Day Indulgence


A Picture Worth 1000 Words

The right image is worth a thousand words when included to reinforce your brand message. Add a photograph to punctuate your point in a post. Upload an illustration of your topic rather than just talking about it.  Share an example of your work to “show & sell” your expertise. Brand the images and make the photos available for sharing.

When you use compelling images, your message stands out from the rest. In fact, posts with shared images are five times more likely to engage viewers and help build relationships. So post a picture and build a relationship with your ideal clients. Perhaps you’ll find yourself starring on a Pinterest board, and more!



A Perfect Plan

A marketing plan begins with thinking. It is a process to help focus and guide efforts for optimal success with available resources—creating a strategic, integrated and consistent approach to the journey.

1) Understand your target market, competition and industry marketplace

Your Target Market. Who do you help and how do you help them? Spend time and thought crafting the perfect marketing message—that’s time well spent. At the heart of every compelling marketing message are two factors: Who do you serve? And, in what way, specifically, do you serve them better than any of their other options? Answer these two questions carefully, and the rest of your marketing message will flow so much more easily.

Take a look at all solutions your market has to turn to instead of yours. List strengths and shortcomings for each of these competitors. This will assist in answering how you serve the market better.

And, consider the marketplace. What are the trends? Outline opportunities such as new distribution venues or growing demand. And, consider the threats such as growing competition and demand dilution. Address how you will capitalize on opportunity and thwart threat.

2) Define your USP (Unique Selling Proposition)—your purpose, raison d’être

Here again we look at how you serve the market better than all other options. We boil it down to the core and then communicate it with clarity.

3) Develop your marketing messages and ensure the right people are targeted

The way you look has a lot to do with the way people look at you. What you say will make your day, and it will make someone else’s day too! More and more, advertising is becoming advertorial Content Marketing. It is about what you stand for, not what you sell. Informational needs of customers and prospects is the driver. It’s not a proposition, it’s a conversation.

4) Identify the best marketing mix—most appropriate, cost effective channels

Social media (and which venues), print, outdoor, cable television, events, and etc. are dynamic channels of communication that offer specific benefits and costs. Take a look and determine the “fat rabbits” to give you the biggest bang for your media buck.

5) Set out a month-by-month plan of action that schedules your tactical activities

Be consistent. Build your presence and amplify it. Plan around seasonal commemorations and themes, incorporating those that are appropriate. Be ready to adjust with current events and news.

Whether it’s to generate leads, find customers, drive website traffic or build your brand, let’s look at your target market, competitors and positioning then develop a strategy designed to consistently deliver the most compelling message to the right audience.

Set a plan and be ready to revise the plan as the playing field changes.



Neil Argo — Sound of Music

Neil Argo, Composer

Films come alive with the sound of music.

Neil Argo works closely with directors & producers to create musical scores for motion pictures and television. To showcase his talent, the campaign employs a “hook” associating the Sound of Argo with the Sound of Music. Catch the riff.
Continue Reading..


Create A Great Day

Be awake. Mindfulness is a cornerstone for  my day. With an awareness of the big picture and the minute details, I approach the tasks of the day. With an understanding of what makes your business unique, I design solutions to consistently present that message to the world. With every action, I remain alert to the opportunities that unfold. It is my pleasure to get into your business.


…The Sound of Argo.

A moment in time can be meaningless or full of meaning. Notice how the music influences your interpretation of the scene; how the same action can lead you to different conclusions.  The details that define and distinguish. The films come alive with the sound of Argo.
Continue Reading..


Storytelling & the Three T’s

Do you have an underlying story for your brand? Is there a consistent message threaded through everything you do Determine the core concepts that resonate with your customers—and with your fans—to create the foundation of your brand story.

Here are some key areas you can investigate to unlock compelling threads that are engaging as your story unfolds.


Discover what your audience is interested in. A quick scroll among your followers will reveal repeated terms. Identify top keywords used to engage with your brand. Consider looking at areas of influence on Klout.  And take a look at the competition, how are they talking about their brands? This can help you distinguish yourself, recognize important attributes that bring a customer to your brand rather than to a competitor.  Grab on.  Follow the topic as it relates to your product and as it extends in other areas. Have fun with it—even topics that are “unspeakable” can be addressed in a tale or two. Consider the antics of PooPourri.


Capitalize on the trends. Seasons. Holidays. Events. News. Fashion. Sports. There’s an opportunity to hook your brand story on to what’s happening—as appropriate and applicable—and continue to unfold your story as it relates to current events and timely happenings. When you hook onto a trending concept with your product or offer, you gain awareness among those interested in the trend while staying relevant with your message. For instance, take a look at the Dough Boy taking the the ALS Ice Bucket Challenge. Many other brands capitalized on the trending event.


Develop content themes based on trends and topics relative to the goals of your company and your customers. Find the most universal theme to carry your story to the widest relevant audience. For instance, happiness. Show how your product inspires and spreads joy. And then, tell it like it is—with pizazz. Make it memorable. Here is where creativity conquers. Get your audience involved in your story and you will have a life-long fan. A great example of this is the Dancing Guy who was sponsored by various brands, beginning with Stride Gum.

With this, you can build a compelling message that unfolds consistently while continuously telling the tale that is at the core of your brand.