Category: General Interest

13
Aug

How to Realize your Vision in 3 Key Steps: Think it up. Feel it in. Act it out.

Think it up. Feel it in. Act it out. These three steps are crucial on the path of realizing your vision for your life—personally or professionally. Every entrepreneur starts with an idea. For successful dreamers, this vision drives action aligned with achieving the end result. Oftentimes the process is automatic. And, to amplify the probability of success, you can make this a mindful method.

Let’s look at each one a little more closely.

Step 1 — think about it. Be conscious of your thoughts and manage them. Intentionally think about your dream in productive ways. Create your thoughts. Then let your thoughts create  your plan. Ponder openly and confidently about your vision. Consider the highest good that will come from your goal.

In your daily life, think of ways to step into what you aspire to create. Write down these ideas and the milestones on your path to realizing your vision. Make a map of the journey. Think through each facet of  your adventure. Your thoughts are very powerful, because they affect how you feel.

Step 2 — feel inside it. Allow yourself to feel what it is like to experience your dream. What does it feel like to be on the path to achieving your dream? How do you feel doing the work you long to bring forth in the world? Touch the textures. Smell the aromas. Taste the flavors. Listen to the sounds. See the results. Take your thoughts and feelings very seriously.

Meditation is a great tool to assist you. Meditation is a game-changing practice. For just a few minutes each day, take the time to cultivate the feeling of what it is you desire, and experience it. Allow yourself to dwell in the feeling, the excitement, the joy of realizing your life’s vision. The feelings that come forth in meditation manifest in your life—whether only in the meditation or echoing it in your experiences when you take action.

Step 3 — act on it. Take action from a place of alignment with your vision. Many who pursue big dreams take action from a place of ego. They push with the force of “I’ve got to make this happen!” Or they fall prey to beliefs such as “I’ve gotta hustle and work hard.” Or they come from lack and think “I need to do this.” Or they shut down and play small wondering “Who am I to do this?” So they never do anything. Align with your vision and recognize limiting beliefs to thwart them along the way.

Acting in alignment with your thoughts and your feelings, engage others. Support from friends will boost your confidence beyond the limits of your logical mind. Connect with your dream personally and this equips you to notice when you are out of sync so you can quickly realign with your vision.

Take a pen and paper and jot down the three steps. Note your thoughts. Write out your feelings. And list the actions you take every day toward living that vision, personally or professionally! This is a plan for your business and a plan for your life!

 

18
Apr

SCRIPT YOUR SHIFT 4x4x4

Live on purpose. Select your scenes! Don’t leave your life to chance. You don’t have to be caught up in trauma and drama. And you don’t have to allow your self to be pulled along by every character that pops on to the scene of your life! Write your story—your Life Script!

Realize that you are the Star of your life story. You are the Producer. You are the Director. You are the Screenwriter. Write the script (thoughts, beliefs, actions) in a way that serves your stardom (or get assistance to do just that!).

Give your word and live your word (the Life Script). Write your way in and out of the experiences you desire, require, and deserve to enjoy—professionally, personally, and potentially! Be the Star Performer of your world, the center of your universe, and play your part for an award-winning experience!

4 Steps You Can Take To Star In Your Own Life Story

  1. Listen. Tune in to your inner voice, notice what you are saying to your self.  Consider what your thoughts say about what you believe. How do your thoughts affect your actions? Awareness is a key step in change. Become and observer of your self. Then, continue doing what serves you and adjust otherwise.
  2. Align. Get in accord with your self. Pay attention to your thoughts, words, and deeds. Do they support and nurture how you desire to live your life? If not, change your internal message. Again, continue doing what serves you and adjust otherwise.
  3. Prepare. Make a plan, a guide, and let it be the script to your live. By considering potentialities and the outcomes desired, you set up your self to act in accord with your desires. You will be in a position to recognize and act on opportunities that serve you.
  4. Act. Live intentionally, on purpose by creating habits that align with your desires. If your goal is to be fit, make it a habit to exercise daily. Create a habit of eating to fuel your health. Be the Star Performer in the experiences you create for you. To build your business, hone your message and consistently uphold it.

Starring in your story takes focus and intention. It starts with writing down your goals. Most people don’t bother to write down their goals. They wind up drifting aimlessly through life. Is this you? Are you wondering why your life lacks purpose and significance? Are you willing to give your self an aim? Committing your goals to writing is the beginning of creating the life of your dreams. The key to accomplishing what matters to you is committing your desires in writing. This is important for at least four reasons.

  1. It forces you to clarify your desires and set your destination. Writing down your goals and milestones compels you to select something, to get specific… to choose the outcome you desire for your life.
  2. It motivates you to take aligned action. Write down your goals, articulate your intention, and execute in alignment with them. Writing down goals and reviewing them regularly keeps you mindful of the destination and prompts you to take action. It provides a filter for opportunities that could otherwise become distractions. The more successful you become, the more you will be presented with opportunities. Maintain a list of written goals by which to evaluate opportunity, take appropriate action, and stay on course with your goals.
  3. It fortifies you to face challenges and overcome resistance. Every meaningful goal encounters resistance. When you focus on the resistance, it will only get stronger. Overcome it is with focus on the goal. Write it down and review it often.
  4. It enables you to recognize and celebrate progress. Life  is particularly difficult when you don’t see progress. You feel like you are going nowhere. Your written goals act as mile-markers. Review them to see how far you have come. Outline steps for where you require to go. And take the opportunity to celebrate when you attain a milestone.

If you are overwhelmed … or if you are focusing on your star performance and desire for assistance with the other stuff, get in touch with me to script your shift so you can shine! And if you are looking for a place to start, consider these tips.

4 Tips for Writing Your Life Script

  1. Focus on your desired result in each area of your life (fitness, health, career, finances, intellect, relationships, and spiritual).
  2. Write your story in the present tense—as if you are living it now.
  3. Engage all of your senses and make it active—walk through your home and surroundings, note the things do, what you see, sounds you hear, scents, what you touch, and how you feel.
  4. Be the main character in the visualization—dream big and make it as realistic as possible to convince your self and to believe it is a potentiality for you.

The process of writing your Life Script brings opportunities to you just by changing your focus to what you desire. This benefit from shifting your focus from what isn’t working to your dream experience takes place during the creation of your Life Script.

Many are challenged with describing what it is we desire to create. We have an easier time describing what we do not want, which isn’t a bad place to start; but don’t leave your focus there. Instead of wishing to be less fat, focus on how good it will be to feel more fit.

Create and star in your dreamyiest life … get in touch with me to script your shift so you can shine!

 

13
Sep

Pretty Perfect …

Perfectionists are procrastinators. The path to perfections is riddled with every pitfall.

Ultimately, a perfect plan poorly executed will not perform as well as a poor plan perfectly executed. Especially realizing that it’s all about timing. Your plan must be perfectly prompt or you miss the opportunities completely.

Rather promptly press forward with a pretty perfect plan than struggle to have everything aligned while missing the bus. Pretty perfect is pretty good — and that beats having nothing at all.

One imperfectly finished project is better than 100 left undone. If you don’t learn to complete your projects, even if imperfectly, you’ll never live your highest potential. Set your sights to finish lines. If you don’t cross out an important task, you erode your self-esteem and self-trust. Not completing a goal or task increases stress and this is a major cause of overwhelm.

 

There are just four choices you need to make to accomplish a goal and finish something.

These are valuable, strategic choices that will powerfully move you forward. So make them. Take them to heart. Realize the awesomeness that follows. Turn the tables on procrastination.

1. Determine your ideal outcome (clearly and in present tense).

2. Commit to taking courageous, imperfect action until you achieve that ideal outcome. And, NOW is the best time to start!

3. Pay attention to the feedback you are getting without taking it personally.

4. Analyze the feedback you are getting, adjust your approach and be flexible until you produce your ideal outcome (or something better).

Committing to these choices will change the game. Make four moves? Simple. Living them? Wow. Commit to it now. Link positive outcome and curiosity with these choices to bring about rapid change.

You are a finisher. There is so much for you to bring into the world. Tt’s time to bring it. Don’t allow perfectionism and/or procrastination to block your dreams. You can change everything… Right now.

Just do it, today not tomorrow—TNT. This attitude will get you out the door and on your way. You can get a read and adjust as required. Life is work in progress. Let it flow.

13
Mar

Come to the party! Social Media at a glance.

social-media-microphones

So many venues. So little time. Marshall McLuhan once put forth that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. So, the brand of the channel has a halo affect on your message. Lets take a quick peek at some of the main social media haunts, and some possible associations.

LinkedIn: This is your resume and c.v. channel. Here, it’s like saying: “I’m on an interview and this is what I wish to project of myself professionally and personally.” Post an article to showcase your experience and expertise. Share an article of interest — and add a comment to give it your perspective. And, you could share these to Twitter, too.

LinkedIn Company Page: This is like offering up the annual report. Or, perhaps a billboard along with content that leads back to our website, or to a site of interest.

Twitter: It’s like a work-related party where you’re feeling rather chatty… “I’m in a conference room at the office with colleagues and clients, and this is what I wish to share because it is of interest, informative, or appropriately entertaining.”
There are many Twitter post options that you can share.

  • Text: These are the most basic — simply a 140-character or less message.
  • Link: Add a link to your own or other website that users can click through to visit.
  • Image: Include an image with your messages — you know, it’s worth a thousand words that help to expand on your 140 characters.
  • Video Posts: Upload a video or a GIF with your post — here is where you can include your talents via VINE (see more below)
  • Replies: start your message with the @HANDLE of customer or fan or other who posted or reached out to you on Twitter to further the engagement.

Snapchat: You had to be there! (or Wish You Were Here) and this is a glimpse of what is so special. Like an inside joke, you can do a variety of things to personalize the moment, including video slo-mo or speeded up for effect! While the snap won’t last, the impression(s) likely will. So make them add up to an image you wish to uphold. And, you could share an appropriate saved snap on Twitter or Instagram…

Instagram: Sharing interesting moments thematically for business or personal memories. There is a great opportunity to portray an image … or bounce all around like life does. These could be featured on Twitter if for business, or on Facebook if personal.

Facebook: Connecting to family and friends … can be like the high school hallway or a kind of reunion. Here is everything from breakfast to politics and a few happy birthday shout-outs.

Facebook Page: Like ‘bring-your-family-to-work’ day, show off all that’s cool about what you do. These could be repurposed on Twitter (but not vise-verse because Twitter posts are more frequent and could be spam-like on your Facebook Page).

Vine: Here we go loop de loop. Vine is intended to create short videos that repeat themselves. Over. And over. In six seconds.

Periscope: Use Twitter’s live video streaming app in the moment to keep Twitter connections up-to-date … experiential opportunity to share a presentation or a walk in the park — in real time. Make sure to turn on Twitter sharing so your broadcast is shared in a tweet that follows the formula: LIVE on #Periscope: [Video Title] [Link to Video]. Like with Snapchat, the broadcast expires after 24 hours.

YouTube: Everything that’s fit to film … and then some. Here is where you can share your story or webcast or data visualization. Storytelling with sight and sound that you can create and upload with ease. Or embed on your website. Create a landing page for each video. Tweet ’em. Show them on LinkedIn and Facebook. Lots of mileage from the footage.

Google +: Articles and posts relative to all the search terms you want associated with your brand. And, running around in circles.

Medium: So, you want to be a writer. This is a great place to blog and tell your stories — or repeat them.

Tumblr: Tumblr is useful in many ways—inspiration, scrapbooking, communication, portfolio… an overall blogging platform, create original content or curate (re-blog) posts—great venue for bloggers, brands, trendsetters, and tastemakers.

Ello: Share art and inspiration, connect with creators around the world, all ad-free. This one is still in nascent stages for me. Here I post things in black & white.

And so, again, like Marshall McLuhan says, “The medium is the message.” The medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself. Well, sometimes those characteristics demand traits of the content. Hmmm. In any case, whether you create something specifically for one venue or the other, there are many ways to share. Edit. Share. Edit. Share. Etc. Have fun. Be interesting.

originally posted via LinkedIn, here

25
Sep

3 Pillars for Boosting Memory

It is important to remember names, recall your grocery list, give your elevator pitch, or to be able to recite your speech.

Learning is remembering. —Socrates

From a seminar by Jim Kwik of Kwik Learning, here are three pillars of memory to help you boost your ability to remember.

M. Motivation.

Ask yourself: “What do I need to do to incentivize or reward myself and increase my motivation.” Why? Reasons reap results. You remember more when you are interested, enthusiastic and energetic. Put your heart into remembering.

O. Observation.

Pay attention. You build retention from attention. Memory is not something you have, it’s something you do. In this time of digital dementia—where we are outsourcing recall to a smartphone—it is critical to sharpen the saw of memory and own this superpower. Be present when taking in new information. Build your memory and your ability to remember.

M. Mechanics

Use tools for remembering. From associating a list with items in a room or with parts of your body, to creating a mnemonic clue, there are infinite  creative ways to prompt recall.

23
Sep

4 Keys To Learning Anything FAST

It’s not how smart you are, it’s—how are you smart? Memory is a superpower. —Jim Kwik

This is a powerful tip for learning from Jim Kwik of Kwik Learning.  Always study the basics. Mastery comes from focused, perfect practice. The FAST approach to learning provides a four-step approach to remembering. Then, you can hone your understanding. Mastery comes from focused, perfect practice. So learn fast and then take the time to master it.

FORGET

Empty your mind so you can refill it with learning. Forget what you know.  Forget your situation. One can focus well on seven things (plus or minus two). Be present to the new information with an open, childlike mind.

ACTIVE

What you put in is what you get out. Be involved. Take notes. A tip for notes:

Divide your paper in two. On the left side, capture impressions — note taking; on the right side, create implementation — note making.

STATE

Manage your state of being and your emotion. Be fascinated. Curiosity is best state of mind for learning. Some other ways of managing your state for optimal learning include exercise: As body moves brain grooves. Psychology is affected by physiology.

INVESTIGATE SUPERBRAIN YOGA—here are three moves to help Keep Your Brain Alive.
1- When you exercise, switch your right and left hand movements.
2- Grab opposing ear (right ear with left hand, left ear with right hand), and then do squats.
2- Turn palms at different times so they are moving at different rates or in different directions, or both.

Be a Thermostat, not a Thermometer. A thermometer is a victim – it just measures what is happening. A thermostat takes responsibility. It sets a temperature and the environment responds. It is the locus of control. Like with leadership, a thermostat controls focus. Set it. Make it happen.

TEACH

Share what you learn. This helps you learn faster. Learn as if you will teach it to someone else. Teach and you learn it twice.

3
Jul

Meaningful Marketing Messages

Make your marketing message meaningful—in every way. To do this, every time, begin with the customer

Know your audience. Your message for new customers might vary from that of a repeat customer. Reward loyal customers. Always make a returning customer feel they are being treated well. Word of mouth from a happy customer is your best marketing message.

…then follow these three C’s.

Keep your message clear, concise and compelling.

Make your benefit clear for your customer. Show them and tell them what your product or service can do for them. Answer your customers’ question: “What’s in it for me?” Tell it in a way that distinguishes your offer from all competitive options.

A concise message is to the point. In other words, don’t make your customers think. State your message in the most simple terms and in the most memorable way. Brevity will help memorability of your proposition.

Be compelling. Help the customer picture themselves receiving the goods or service. An image or a narrative can help them imagine selecting your offer and enjoying the benefits. Show the customer the “payoff” they will get by choosing your brand. Create contrast with other brands to amplify the point of difference your product or service provides. Contrast helps create value around your brand, giving customers a reason to choose you over a rival. And, it can help create a sense of urgency. Show it with a visual or paint a picture with words.

29
Jun

Re-purpose Key Twitter Posts

A great way to extend social media efforts is to re-purpose Twitter posts. You can do this on your website by embedding tweets which allows readers to interact with it as if viewing it on Twitter. To do this, find the tweet you want, expand it and click details. You will see the option “Embed this tweet” appear in a new screen. Copy the code and add it to your web page.

8
Jun

Positioning Your Product or Brand

Positioning is a facet of the marketing strategy that aims to give your product or brand a distinct perception—relative to competing brands—in the mind of the customer. An historic campaign for Avis reflects this: “Avis Is Only No. 2, We Try Harder.”

In developmental stages, determine the positioning you intend for your product or brand. Research and market feedback will help you discover if it is aligned with actual consumer attitudes. If not, then marketing messages can help close the gap or change perception.

Positioning is an art. Great positioning tells a compelling, attention grabbing story—a story that resonates with your audience.

Rebel Brown

The positioning process begins with identifying a market problem or opportunity, then developing a solution—often based on market research, segmentation and supporting data. Once positioning is determined, it will help align and guide marketing efforts and business objectives. The perfume I use is the indulgent scent for pleasure seekers. Thus, the tone and manner of messages, images, events and PR are created to consistently express this in all communication.

Again, positioning is the perception of your product or brand in the mind of the customer. Perception is reality. Aim to establish the highest and best use for your brand among your audience. And, be open to emerging alternate audiences, too. Here are some examples of common positioning strategies and how they might translate in the marketplace.

 

2
Nov

GRAMMAR: ME vs I

It is important to use language correctly so not to diminish credibility of your content. Here is a tool to help guide the use of I (noun) versus ME (pronoun). Keep it handy till it becomes a habit.

Guide for the proper use of I vs ME.

Guide for the proper use of I vs ME.

“I” is the noun—refers to oneself as speaker or writer.  “ME” is the pronoun—refers to self as object of a verb or preposition.

RULE: If you can’t replace the “YOU and I” with “WE,” you’ve got it wrong. If you can’t replace “YOU and ME” with “US,” you’ve got it wrong. Tweet: RULE: If you can't replace YOU & I with WE—you've got it wrong. If you can't replace YOU & ME with US—you've got it wrong. @tamaraparisio

Thanks for meeting with HIM AND ME. (Thanks for meeting with ME. Thanks for meeting with HIM. Thanks for meeting with US.) vs HE AND I appreciate your time. (I appreciate your time. HE appreciates your time. WE appreciate your time.)

It is bigger than YOU AND ME combined. (It is bigger than ME. It is bigger than YOU.) vs YOU AND I are smaller than this idea. (I am smaller than this idea. YOU are smaller than this idea. WE are smaller than this idea.)

To YOU AND ME, this idea is big. (To ME, this idea is big. To YOU, this idea is big. To US this idea is big.) vs When YOU AND I succeed (When I succeed … When YOU succeed… When WE succeed…)

They will praise YOU AND ME for this. (They will praise ME for this. They will praise YOU for this. They will praise US for this.) vs The praise YOU AND I receive will be stellar (The praise I receive will be stellar. The praise YOU receive will be stellar. The praise WE receive will be stellar.)

Between HIM AND ME there is chemistry. (Between US there is chemistry. Between HIM & ME. Between ME & YOU. Between ME & HIM.) vs HE AND I share an office. (HE shares an office with me. I share an office with him. She shares and office with HIM AND ME. WE share an office.)

He took a photo of HIMself AND ME. (He took a photo of US. He took a photo of HIMSELF. He took a photo of ME. He took a photo of US.) vs HE AND I posed for a photo. (HE posed for a photo. I posed for a photo. WE posed for a photo.)

8
Sep

Perfecting the Four P’s

Essential to your marketing program success is alignment and integration of the “Four P’s” which are Product, Price, Positioning, Placement.

PRODUCT: It all begins with your product—that which you proffer. It could be a tangible item or it could be a service. Either way, it is important to define your product in terms of the problem it solves. For example, my Parfum lets me express myself in a scent and gives an aromatic influence to my day. It is designed, packaged, and presented to meet tangible and emotional needs.

PRICE: Next it is important to formulate your price. The value of your product to your customer is determined by weighing many variables. In addition to consumer factors, each of these need consideration:

  1. product costs—you will need to cover costs in order to have a viable offer
  2. profit target—what is the desired return you wish to achieve
  3. positioning among competitive options—how your product compares to other choices your customer could make to solve the same problem
  4. place of distribution—where your customer gets your offer is a frame of reference for pricing (i.e. convenience outlet, luxury venue, specialty store, etc.)

PROMOTION: This includes a range of activities to gain awareness for your product, to attract prospects and convert them to customers. This includes efforts at the trade and consumer levels: advertising, public relations, events, sampling, and collaborative offers among the possibilities.

PLACEMENT: Place of distribution can affect your overall marketing efforts. For instance my Parfum is available only via specialty stores so it is more expensive than an option I could find at the discount department store and the marketing message will need to deliver a promise of panache.

To best serve your marketing endeavors, the Four P’s need to be integrated and aligned. This will help focus marketing messages and determine other efforts to augment positioning (sometimes considered the 5th P, we touched on positioning briefly while considering facets of pricing). Positioning is how the customer sees your product among the options or solutions considered. The marketing mix must work to align customer perception with the desired reputation you wish to build for your product, brand or company.

13
Aug

The Top 10 Mistakes Bloggers Make

I love a list. And here in brief is one from a podcast by Michael Hyatt with Michele Cushatt (find it here).

Here are the top ten mistakes bloggers make:

  1. You don’t post enough.
  2. You post too much.
  3. Your posts are too long.
  4. You don’t invite engagement.
  5. You don’t participate in the conversation.
  6. You don’t make your content accessible.
  7. You don’t create catchy headlines.
  8. Your first paragraph is weak.
  9. Your topic is off brand.
  10. Your post is all about you.

In a nutshell.