Category: Wisdom Sharing

13
Aug

How to Realize your Vision in 3 Key Steps: Think it up. Feel it in. Act it out.

Think it up. Feel it in. Act it out. These three steps are crucial on the path of realizing your vision for your life—personally or professionally. Every entrepreneur starts with an idea. For successful dreamers, this vision drives action aligned with achieving the end result. Oftentimes the process is automatic. And, to amplify the probability of success, you can make this a mindful method.

Let’s look at each one a little more closely.

Step 1 — think about it. Be conscious of your thoughts and manage them. Intentionally think about your dream in productive ways. Create your thoughts. Then let your thoughts create  your plan. Ponder openly and confidently about your vision. Consider the highest good that will come from your goal.

In your daily life, think of ways to step into what you aspire to create. Write down these ideas and the milestones on your path to realizing your vision. Make a map of the journey. Think through each facet of  your adventure. Your thoughts are very powerful, because they affect how you feel.

Step 2 — feel inside it. Allow yourself to feel what it is like to experience your dream. What does it feel like to be on the path to achieving your dream? How do you feel doing the work you long to bring forth in the world? Touch the textures. Smell the aromas. Taste the flavors. Listen to the sounds. See the results. Take your thoughts and feelings very seriously.

Meditation is a great tool to assist you. Meditation is a game-changing practice. For just a few minutes each day, take the time to cultivate the feeling of what it is you desire, and experience it. Allow yourself to dwell in the feeling, the excitement, the joy of realizing your life’s vision. The feelings that come forth in meditation manifest in your life—whether only in the meditation or echoing it in your experiences when you take action.

Step 3 — act on it. Take action from a place of alignment with your vision. Many who pursue big dreams take action from a place of ego. They push with the force of “I’ve got to make this happen!” Or they fall prey to beliefs such as “I’ve gotta hustle and work hard.” Or they come from lack and think “I need to do this.” Or they shut down and play small wondering “Who am I to do this?” So they never do anything. Align with your vision and recognize limiting beliefs to thwart them along the way.

Acting in alignment with your thoughts and your feelings, engage others. Support from friends will boost your confidence beyond the limits of your logical mind. Connect with your dream personally and this equips you to notice when you are out of sync so you can quickly realign with your vision.

Take a pen and paper and jot down the three steps. Note your thoughts. Write out your feelings. And list the actions you take every day toward living that vision, personally or professionally! This is a plan for your business and a plan for your life!

 

15
Feb

Set Up Social Media Success in 6 Simple Steps

Social media doesn’t have to be daunting. In fact, it can be your best sales associate and your favorite marketing tactic. The key is to focus so you don’t get overwhelmed. It all begins with your message. Here are five steps to go from strategy to scheduled for social media success.

#1 Create Your Social Media Strategy.

For your Brand, you have a strategy. Now, align that with Social Media. Determine your niche—your target audience. Consider pain points and interests; and your solution for them. People seek solutions and benefits!

Brand strategy is a long-term plan for development to achieve specific goals. It is your playbook. Goals, strategies and tactics are outlined to give you a game plan.

Your brand is not your product, your logo, your website, or your name. It is much more than that. It is tangible and intagible, purpose driven, mission focused attributes that are your reason for being. It’s a feeling that separates powerful versus mediocre brands.

Your brand strategy considers:

1. Your industry & design trends
2. Your ideal client’s desires
3. Your brand personality

Distinguish your brand — how do you differentiate yourself and speak to your audience in a way that attracts them? There are many ways to give your brand a personality. From your logo and colors to tone of voice, messaging must align with your audience while remaining consistent in delivery style. Imagine your brand talking with one customer. And then, replicate that conversation consistently in the marketplace. This is where the social media strategy comes in.

Now, create a plan for social media that addresses your target audience where they are. Design a communication and messaging strategy to deliver information that is helpful to them and of interest. Relate to other topics that they are engaging with across platforms.

Check out this article of interest — Perfecting the four P’s.

HOMEWORK:

  1. Know what makes you different from your competition.
  2. Define your target audience and the solution you provide.
  3. Translate this to your Social Media strategy.

#2 Choose Your Social Media Platform(s).

You aren’t required to be on every Social Media platform to be successful. Pick one, possibly two to start. Avoid overwhelm!

In the beginning, fewer and BETTER is the focus. Facebook is the logical first choice for most brands. Twitter, LinkedIn, and/or YouTube are strong second choices, depending on your niche.

With Facebook, create your personal Profile then set up your Business Page. From quotes to images to video, you can dominate presence in your niche. Facebook Live amplifies the possibilites. You can benefit from low cost, highly targeted Facebook Ads to generate leads and build your list.

Twitter, Instagram, and Pinterest along with LinkedIn and YouTube are great online real estate for your message. Your strategy will assit you in selecting the one or two places to start so that you speak to your tribe and align with your message.

To get a feel for the social media channels, check out this article of interest — Social Media at a Glance.

HOMEWORK:

  1. Set your goals — what you aim to accomplish.
  2. Select the Platforms you will use to START.
  3. Set up your social media sites.

#3 Curate and Create Your Content.

Develop an Editorial Plan to guide your content with purpose. And then you can repurpose the information across your social media channels. This reinforces your presence.

Create a calendar — three, six, nine, or 12 months out. For each month, brainstorm themes and then topics within that theme that would be of interest to your audience. Look at information that will establish you as the “Go To” person in your arena.

Choose themes and topics so you can weave information from one post to another. Look at the map of content so you know what you are sharing each and every day. Content can easily be “re-purposed” and used in a variety of ways, and across multiple platforms.

For more insights, check out this article — Repurpose Key Twitter Posts.

HOMEWORK:

  1. Brainstorm content theme ideas.
  2. Outline topics of interest to your niche.
  3. Create a 30 day content editorial calendar.

#4 Create a Series of Messages.

Now comes all the write stuff. Tailor the words to fit the channel. A blog post can be pulled apart for fodder you can upload to Twitter or Facebook. Specific messages can be developed for each channel and your audience there. If you desire assistance with this, let me know.

Now, get going. Check out this article of interest — Pretty Perfect.

HOMEWORK:

  1. Write your message(s).
  2. Develop content tailored to each channel.
  3. Consider quotes that align with your message.

#5 Select Message Visuals.

There are a number of ways to deliver information—your brand strategy will assist you in selecting the style(s) best suited to your message.

Photos; Infographics; Videos (Live and Native); Blog Posts and Original Articles by you; White Papers; Blogs and Useful Articles by other thought leaders in your niche who do not compete. Make Video a priority as it gets the MOST engagement!

Once you determine the style of information delivery, create your content. Outline it. Find photos and images to add impact. Consider using Piktochart or Canva to create images and infographs. Look at Notegraphy for creating impact with your words. And, find free photos and images at Pixabay.

Check out this article of interest — A Picture Worth 1000 Words.

HOMEWORK:

  1. Consider your brand image and align visuals with that.
  2. Create your message visuals.
  3. Develop content across visual media.

#6 Schedule It.

Effective Social Media Marketing can be done in 30 minutes a day when you have a plan and you WORK that plan.

You can use tools such as Hootsuite or Buffer to schedule your posts in advance. This puts your social media presence on autopilot.

Check out this article of interest — Storytelling and the 3 T’s.

HOMEWORK:

  1. Schedule posts for 30 days—consider Hootsuite or Buffer.
  2. Check in every day for 30 minutes to boost activity and interact with your tribe.
  3. Share posts from others who attract your niche.

Define your brand strategy and your message. Choose which delivery method will be best for your message. Make a list of themes and topics of interest. Create your content. And schedule it.

Congratulations! You now have the steps required to command Social Media and dominate your niche for business awareness, lead generation, client contact, and nutured relationships that lead to SALES! For assistance in creating your content, get in touch with me.

13
Sep

Pretty Perfect …

Perfectionists are procrastinators. The path to perfections is riddled with every pitfall.

Ultimately, a perfect plan poorly executed will not perform as well as a poor plan perfectly executed. Especially realizing that it’s all about timing. Your plan must be perfectly prompt or you miss the opportunities completely.

Rather promptly press forward with a pretty perfect plan than struggle to have everything aligned while missing the bus. Pretty perfect is pretty good — and that beats having nothing at all.

One imperfectly finished project is better than 100 left undone. If you don’t learn to complete your projects, even if imperfectly, you’ll never live your highest potential. Set your sights to finish lines. If you don’t cross out an important task, you erode your self-esteem and self-trust. Not completing a goal or task increases stress and this is a major cause of overwhelm.

 

There are just four choices you need to make to accomplish a goal and finish something.

These are valuable, strategic choices that will powerfully move you forward. So make them. Take them to heart. Realize the awesomeness that follows. Turn the tables on procrastination.

1. Determine your ideal outcome (clearly and in present tense).

2. Commit to taking courageous, imperfect action until you achieve that ideal outcome. And, NOW is the best time to start!

3. Pay attention to the feedback you are getting without taking it personally.

4. Analyze the feedback you are getting, adjust your approach and be flexible until you produce your ideal outcome (or something better).

Committing to these choices will change the game. Make four moves? Simple. Living them? Wow. Commit to it now. Link positive outcome and curiosity with these choices to bring about rapid change.

You are a finisher. There is so much for you to bring into the world. Tt’s time to bring it. Don’t allow perfectionism and/or procrastination to block your dreams. You can change everything… Right now.

Just do it, today not tomorrow—TNT. This attitude will get you out the door and on your way. You can get a read and adjust as required. Life is work in progress. Let it flow.

25
Sep

3 Pillars for Boosting Memory

It is important to remember names, recall your grocery list, give your elevator pitch, or to be able to recite your speech.

Learning is remembering. —Socrates

From a seminar by Jim Kwik of Kwik Learning, here are three pillars of memory to help you boost your ability to remember.

M. Motivation.

Ask yourself: “What do I need to do to incentivize or reward myself and increase my motivation.” Why? Reasons reap results. You remember more when you are interested, enthusiastic and energetic. Put your heart into remembering.

O. Observation.

Pay attention. You build retention from attention. Memory is not something you have, it’s something you do. In this time of digital dementia—where we are outsourcing recall to a smartphone—it is critical to sharpen the saw of memory and own this superpower. Be present when taking in new information. Build your memory and your ability to remember.

M. Mechanics

Use tools for remembering. From associating a list with items in a room or with parts of your body, to creating a mnemonic clue, there are infinite  creative ways to prompt recall.

31
Mar

MindSet: A 5-Step Workout for Mental Toughness

When you need a mental edge, toughen up your mind. Here’s how to do it:

  1. Start with a centering breath. Breathe in for six seconds. Hold for two seconds, then breathe out for seven seconds. Controlling your breathing this way is a stress reliever, and it reduces your state of arousal.
  2. Recite a personalized identity statement to yourself in five seconds. A good identity statement emphasizes one of your positive qualities and pinpoints something you want to become, like “I am confident and passionate. I’m consistently excellent every day as a leader, executive, and mother,” or “I care more about my clients and I will outwork the competition. I am a million-dollar salesman.
  3. Visualize your own personal highlight reel for 60 seconds—seeing in your mind three things you’ve done well in the past 24 hours and mentally rehearsing three important things you need to do today.
  4. Repeat your identity statement to yourself for five seconds (see #2).
  5. Finish with another centering breath cycle—breathing in for six seconds, holding for two and then exhaling for seven.

Your mind is now ready to focus and perform.

This excerpt from The Two-Minute Secret to Mental Toughness by Jason Selk in INC magazine.

2
Nov

GRAMMAR: ME vs I

It is important to use language correctly so not to diminish credibility of your content. Here is a tool to help guide the use of I (noun) versus ME (pronoun). Keep it handy till it becomes a habit.

Guide for the proper use of I vs ME.

Guide for the proper use of I vs ME.

“I” is the noun—refers to oneself as speaker or writer.  “ME” is the pronoun—refers to self as object of a verb or preposition.

RULE: If you can’t replace the “YOU and I” with “WE,” you’ve got it wrong. If you can’t replace “YOU and ME” with “US,” you’ve got it wrong. Tweet: RULE: If you can't replace YOU & I with WE—you've got it wrong. If you can't replace YOU & ME with US—you've got it wrong. @tamaraparisio

Thanks for meeting with HIM AND ME. (Thanks for meeting with ME. Thanks for meeting with HIM. Thanks for meeting with US.) vs HE AND I appreciate your time. (I appreciate your time. HE appreciates your time. WE appreciate your time.)

It is bigger than YOU AND ME combined. (It is bigger than ME. It is bigger than YOU.) vs YOU AND I are smaller than this idea. (I am smaller than this idea. YOU are smaller than this idea. WE are smaller than this idea.)

To YOU AND ME, this idea is big. (To ME, this idea is big. To YOU, this idea is big. To US this idea is big.) vs When YOU AND I succeed (When I succeed … When YOU succeed… When WE succeed…)

They will praise YOU AND ME for this. (They will praise ME for this. They will praise YOU for this. They will praise US for this.) vs The praise YOU AND I receive will be stellar (The praise I receive will be stellar. The praise YOU receive will be stellar. The praise WE receive will be stellar.)

Between HIM AND ME there is chemistry. (Between US there is chemistry. Between HIM & ME. Between ME & YOU. Between ME & HIM.) vs HE AND I share an office. (HE shares an office with me. I share an office with him. She shares and office with HIM AND ME. WE share an office.)

He took a photo of HIMself AND ME. (He took a photo of US. He took a photo of HIMSELF. He took a photo of ME. He took a photo of US.) vs HE AND I posed for a photo. (HE posed for a photo. I posed for a photo. WE posed for a photo.)

26
May

A Bit About Twitter

Social media is on the rise, and it can be daunting. Here are a few tips to help build twitteraderie.

SET UP
Present your brand image consistently. Include images that are indicative of your business.

Header. The measurements of the Twitter header is at least 1500px x 500px and Twitter seems to render png files better with less loss of image quality, so create it as PNG.

Profile. Your profile image should be at least 210px square.

Be sure to include your website and a brief brand message.

THE MEDIUM THE MESSAGE

The primary Twitter audience is young adults. They are interested in news, text updates and links to information. Twitter is good for sharing original and curated content including links to interesting articles or blogs; quotes, industry news, announcements or newsletters, Vine or YouTube videos and event updates. Comments, shares and retweets are a good indication of efficacy.

For twitter, it is good to post daily and as often as hourly. It is reported that 22 tweets per day is optimal.

TWEET FODDER

Here are some idea starters for your twitter feed:

  • Post an event. Share a link to a conference, a webinar, a program of interest.
  • Created content. Link to your recent blog article with an attractive headline.
  • Reflection. Report on a lesson learned or Seen-&-Heard incident.
  • Imagery. Upload a photo worth 1000 words in this arena of 140 characters.
  • Curated content. Post a link to an article you find of interest.
  • Interact. A direct tweet using the @ sign can be a good conversation starter.
  • Retweet. Share tweets from others that you find of interest.

Images. It is good to include an image with your post. The optimal size for a photo uploaded to twitter post is 506px wide by 260px high.

Links. Place links about a quarter of the way through your tweet message for the highest click through rate.

While the length of a tweet is limited to 140 characters for easy consumption across mobile and text, it is best to keep your post between 70-100 characters. A report by Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate.

Be chipper. Be chirpy. Be choosy.

3
May

A Picture Worth 1000 Words

The right image is worth a thousand words when included to reinforce your brand message. Add a photograph to punctuate your point in a post. Upload an illustration of your topic rather than just talking about it.  Share an example of your work to “show & sell” your expertise. Brand the images and make the photos available for sharing.

When you use compelling images, your message stands out from the rest. In fact, posts with shared images are five times more likely to engage viewers and help build relationships. So post a picture and build a relationship with your ideal clients. Perhaps you’ll find yourself starring on a Pinterest board, and more!