Tag: brand story

15
May

5 Point Outline for How to Write A Blog Post

— A Basic Outline With Insightful David Ogilvy Quotes

Content is an important marketing tool for all businesses. It takes your message from advertising to advertorial — making the customer the star of your story. There are so many ways to show and sell with storytelling. So, get started. Here is an outline to guide you.

Topic & Working Title or Headline

Start with intention. Build a working headline to focus your efforts, and perhaps, provide a theme. Ultimately you will revise this to make sure it grabs attention and get readers interest.

On the average, five times as many people read the headline as read the body copy; when you have written your headline, you have spent eighty cents out of your dollar. — David Ogilvy

Introduction

What’s the big idea? Summarize the net takeaway(s) to be addressed in your article. Write the key idea(s) you want readers to get out of reading it. Consider posing a question to engage your audience. Or make a compelling statement to pique curiosity. This is where you set the stage for your tale.

It takes a big idea to attract the attention of consumers and get them to buy your product. — David Ogilvy

Key Insights

Brainstorm all the things you want to deliver in the post and list them. Organize them, then group them into main idea(s). Break up your insights into sections so that thoughts are lumped together by theme. As a benchmark, create three to four sections. Expand on these. Beef up sections with some or all of the following:

  • examples
  • quotes
  • how-to or directions
  • easy-to-implement advice
  • benefits
  • personal experience
  • what worked, what didn’t work
  • supporting or helpful information or statistics

Then read it. Revise it. Reorganize information until it makes sense and tells the whole story in the most captivating way.

The more informative your advertising, the more persuasive it will be. — David Ogilvy

Wrap up

In the end, summarize the post with an actionable takeaway, promise, or benefit of the lesson or experience. Leave the reader with results they could expect. And include a call to action: do this … now.

What you say in advertising is more important than how you say it. — David Ogilvy

Extras

Include hyperlinks that would lead to more information expanding on ideas, people, or features mentioned in the blog. And, always include an image when you can. A picture is worth a thousand words.

I do not regard advertising as entertainment or an art form, but as a medium of information. — David Ogilvy

Enjoy the journey as you write your way to success. Share your self, your style, your vision in a way that attracts your tribe, one reader at a time. Create the spin to win.

18
Apr

SCRIPT YOUR SHIFT 4x4x4

Live on purpose. Select your scenes! Don’t leave your life to chance. You don’t have to be caught up in trauma and drama. And you don’t have to allow your self to be pulled along by every character that pops on to the scene of your life! Write your story—your Life Script!

Realize that you are the Star of your life story. You are the Producer. You are the Director. You are the Screenwriter. Write the script (thoughts, beliefs, actions) in a way that serves your stardom (or get assistance to do just that!).

Give your word and live your word (the Life Script). Write your way in and out of the experiences you desire, require, and deserve to enjoy—professionally, personally, and potentially! Be the Star Performer of your world, the center of your universe, and play your part for an award-winning experience!

4 Steps You Can Take To Star In Your Own Life Story

  1. Listen. Tune in to your inner voice, notice what you are saying to your self.  Consider what your thoughts say about what you believe. How do your thoughts affect your actions? Awareness is a key step in change. Become and observer of your self. Then, continue doing what serves you and adjust otherwise.
  2. Align. Get in accord with your self. Pay attention to your thoughts, words, and deeds. Do they support and nurture how you desire to live your life? If not, change your internal message. Again, continue doing what serves you and adjust otherwise.
  3. Prepare. Make a plan, a guide, and let it be the script to your live. By considering potentialities and the outcomes desired, you set up your self to act in accord with your desires. You will be in a position to recognize and act on opportunities that serve you.
  4. Act. Live intentionally, on purpose by creating habits that align with your desires. If your goal is to be fit, make it a habit to exercise daily. Create a habit of eating to fuel your health. Be the Star Performer in the experiences you create for you. To build your business, hone your message and consistently uphold it.

Starring in your story takes focus and intention. It starts with writing down your goals. Most people don’t bother to write down their goals. They wind up drifting aimlessly through life. Is this you? Are you wondering why your life lacks purpose and significance? Are you willing to give your self an aim? Committing your goals to writing is the beginning of creating the life of your dreams. The key to accomplishing what matters to you is committing your desires in writing. This is important for at least four reasons.

  1. It forces you to clarify your desires and set your destination. Writing down your goals and milestones compels you to select something, to get specific… to choose the outcome you desire for your life.
  2. It motivates you to take aligned action. Write down your goals, articulate your intention, and execute in alignment with them. Writing down goals and reviewing them regularly keeps you mindful of the destination and prompts you to take action. It provides a filter for opportunities that could otherwise become distractions. The more successful you become, the more you will be presented with opportunities. Maintain a list of written goals by which to evaluate opportunity, take appropriate action, and stay on course with your goals.
  3. It fortifies you to face challenges and overcome resistance. Every meaningful goal encounters resistance. When you focus on the resistance, it will only get stronger. Overcome it is with focus on the goal. Write it down and review it often.
  4. It enables you to recognize and celebrate progress. Life  is particularly difficult when you don’t see progress. You feel like you are going nowhere. Your written goals act as mile-markers. Review them to see how far you have come. Outline steps for where you require to go. And take the opportunity to celebrate when you attain a milestone.

If you are overwhelmed … or if you are focusing on your star performance and desire for assistance with the other stuff, get in touch with me to script your shift so you can shine! And if you are looking for a place to start, consider these tips.

4 Tips for Writing Your Life Script

  1. Focus on your desired result in each area of your life (fitness, health, career, finances, intellect, relationships, and spiritual).
  2. Write your story in the present tense—as if you are living it now.
  3. Engage all of your senses and make it active—walk through your home and surroundings, note the things do, what you see, sounds you hear, scents, what you touch, and how you feel.
  4. Be the main character in the visualization—dream big and make it as realistic as possible to convince your self and to believe it is a potentiality for you.

The process of writing your Life Script brings opportunities to you just by changing your focus to what you desire. This benefit from shifting your focus from what isn’t working to your dream experience takes place during the creation of your Life Script.

Many are challenged with describing what it is we desire to create. We have an easier time describing what we do not want, which isn’t a bad place to start; but don’t leave your focus there. Instead of wishing to be less fat, focus on how good it will be to feel more fit.

Create and star in your dreamyiest life … get in touch with me to script your shift so you can shine!

 

15
Feb

Set Up Social Media Success in 6 Simple Steps

Social media doesn’t have to be daunting. In fact, it can be your best sales associate and your favorite marketing tactic. The key is to focus so you don’t get overwhelmed. It all begins with your message. Here are five steps to go from strategy to scheduled for social media success.

#1 Create Your Social Media Strategy.

For your Brand, you have a strategy. Now, align that with Social Media. Determine your niche—your target audience. Consider pain points and interests; and your solution for them. People seek solutions and benefits!

Brand strategy is a long-term plan for development to achieve specific goals. It is your playbook. Goals, strategies and tactics are outlined to give you a game plan.

Your brand is not your product, your logo, your website, or your name. It is much more than that. It is tangible and intagible, purpose driven, mission focused attributes that are your reason for being. It’s a feeling that separates powerful versus mediocre brands.

Your brand strategy considers:

1. Your industry & design trends
2. Your ideal client’s desires
3. Your brand personality

Distinguish your brand — how do you differentiate yourself and speak to your audience in a way that attracts them? There are many ways to give your brand a personality. From your logo and colors to tone of voice, messaging must align with your audience while remaining consistent in delivery style. Imagine your brand talking with one customer. And then, replicate that conversation consistently in the marketplace. This is where the social media strategy comes in.

Now, create a plan for social media that addresses your target audience where they are. Design a communication and messaging strategy to deliver information that is helpful to them and of interest. Relate to other topics that they are engaging with across platforms.

Check out this article of interest — Perfecting the four P’s.

HOMEWORK:

  1. Know what makes you different from your competition.
  2. Define your target audience and the solution you provide.
  3. Translate this to your Social Media strategy.

#2 Choose Your Social Media Platform(s).

You aren’t required to be on every Social Media platform to be successful. Pick one, possibly two to start. Avoid overwhelm!

In the beginning, fewer and BETTER is the focus. Facebook is the logical first choice for most brands. Twitter, LinkedIn, and/or YouTube are strong second choices, depending on your niche.

With Facebook, create your personal Profile then set up your Business Page. From quotes to images to video, you can dominate presence in your niche. Facebook Live amplifies the possibilites. You can benefit from low cost, highly targeted Facebook Ads to generate leads and build your list.

Twitter, Instagram, and Pinterest along with LinkedIn and YouTube are great online real estate for your message. Your strategy will assit you in selecting the one or two places to start so that you speak to your tribe and align with your message.

To get a feel for the social media channels, check out this article of interest — Social Media at a Glance.

HOMEWORK:

  1. Set your goals — what you aim to accomplish.
  2. Select the Platforms you will use to START.
  3. Set up your social media sites.

#3 Curate and Create Your Content.

Develop an Editorial Plan to guide your content with purpose. And then you can repurpose the information across your social media channels. This reinforces your presence.

Create a calendar — three, six, nine, or 12 months out. For each month, brainstorm themes and then topics within that theme that would be of interest to your audience. Look at information that will establish you as the “Go To” person in your arena.

Choose themes and topics so you can weave information from one post to another. Look at the map of content so you know what you are sharing each and every day. Content can easily be “re-purposed” and used in a variety of ways, and across multiple platforms.

For more insights, check out this article — Repurpose Key Twitter Posts.

HOMEWORK:

  1. Brainstorm content theme ideas.
  2. Outline topics of interest to your niche.
  3. Create a 30 day content editorial calendar.

#4 Create a Series of Messages.

Now comes all the write stuff. Tailor the words to fit the channel. A blog post can be pulled apart for fodder you can upload to Twitter or Facebook. Specific messages can be developed for each channel and your audience there. If you desire assistance with this, let me know.

Now, get going. Check out this article of interest — Pretty Perfect.

HOMEWORK:

  1. Write your message(s).
  2. Develop content tailored to each channel.
  3. Consider quotes that align with your message.

#5 Select Message Visuals.

There are a number of ways to deliver information—your brand strategy will assist you in selecting the style(s) best suited to your message.

Photos; Infographics; Videos (Live and Native); Blog Posts and Original Articles by you; White Papers; Blogs and Useful Articles by other thought leaders in your niche who do not compete. Make Video a priority as it gets the MOST engagement!

Once you determine the style of information delivery, create your content. Outline it. Find photos and images to add impact. Consider using Piktochart or Canva to create images and infographs. Look at Notegraphy for creating impact with your words. And, find free photos and images at Pixabay.

Check out this article of interest — A Picture Worth 1000 Words.

HOMEWORK:

  1. Consider your brand image and align visuals with that.
  2. Create your message visuals.
  3. Develop content across visual media.

#6 Schedule It.

Effective Social Media Marketing can be done in 30 minutes a day when you have a plan and you WORK that plan.

You can use tools such as Hootsuite or Buffer to schedule your posts in advance. This puts your social media presence on autopilot.

Check out this article of interest — Storytelling and the 3 T’s.

HOMEWORK:

  1. Schedule posts for 30 days—consider Hootsuite or Buffer.
  2. Check in every day for 30 minutes to boost activity and interact with your tribe.
  3. Share posts from others who attract your niche.

Define your brand strategy and your message. Choose which delivery method will be best for your message. Make a list of themes and topics of interest. Create your content. And schedule it.

Congratulations! You now have the steps required to command Social Media and dominate your niche for business awareness, lead generation, client contact, and nutured relationships that lead to SALES! For assistance in creating your content, get in touch with me.

8
Jun

Positioning Your Product or Brand

Positioning is a facet of the marketing strategy that aims to give your product or brand a distinct perception—relative to competing brands—in the mind of the customer. An historic campaign for Avis reflects this: “Avis Is Only No. 2, We Try Harder.”

In developmental stages, determine the positioning you intend for your product or brand. Research and market feedback will help you discover if it is aligned with actual consumer attitudes. If not, then marketing messages can help close the gap or change perception.

Positioning is an art. Great positioning tells a compelling, attention grabbing story—a story that resonates with your audience.

Rebel Brown

The positioning process begins with identifying a market problem or opportunity, then developing a solution—often based on market research, segmentation and supporting data. Once positioning is determined, it will help align and guide marketing efforts and business objectives. The perfume I use is the indulgent scent for pleasure seekers. Thus, the tone and manner of messages, images, events and PR are created to consistently express this in all communication.

Again, positioning is the perception of your product or brand in the mind of the customer. Perception is reality. Aim to establish the highest and best use for your brand among your audience. And, be open to emerging alternate audiences, too. Here are some examples of common positioning strategies and how they might translate in the marketplace.

 

21
Mar

Storytelling & the Three T’s

Do you have an underlying story for your brand? Is there a consistent message threaded through everything you do Determine the core concepts that resonate with your customers—and with your fans—to create the foundation of your brand story.

Here are some key areas you can investigate to unlock compelling threads that are engaging as your story unfolds.

Topics

Discover what your audience is interested in. A quick scroll among your followers will reveal repeated terms. Identify top keywords used to engage with your brand. Consider looking at areas of influence on Klout.  And take a look at the competition, how are they talking about their brands? This can help you distinguish yourself, recognize important attributes that bring a customer to your brand rather than to a competitor.  Grab on.  Follow the topic as it relates to your product and as it extends in other areas. Have fun with it—even topics that are “unspeakable” can be addressed in a tale or two. Consider the antics of PooPourri.

Trends

Capitalize on the trends. Seasons. Holidays. Events. News. Fashion. Sports. There’s an opportunity to hook your brand story on to what’s happening—as appropriate and applicable—and continue to unfold your story as it relates to current events and timely happenings. When you hook onto a trending concept with your product or offer, you gain awareness among those interested in the trend while staying relevant with your message. For instance, take a look at the Dough Boy taking the the ALS Ice Bucket Challenge. Many other brands capitalized on the trending event.

Themes

Develop content themes based on trends and topics relative to the goals of your company and your customers. Find the most universal theme to carry your story to the widest relevant audience. For instance, happiness. Show how your product inspires and spreads joy. And then, tell it like it is—with pizazz. Make it memorable. Here is where creativity conquers. Get your audience involved in your story and you will have a life-long fan. A great example of this is the Dancing Guy who was sponsored by various brands, beginning with Stride Gum.

With this, you can build a compelling message that unfolds consistently while continuously telling the tale that is at the core of your brand.