Tag: tools

28
Jul

Sales & Marketing Go Hand in Hand to Boost Your Bottom Line

As a business professional, you understand the importance of generating revenue and increasing profits. One of the key ways to achieve these goals is through effective marketing. Many people think of marketing as a separate entity from sales, but in reality, marketing plays a crucial role in supporting and driving sales.

When it comes to building a successful business, marketing and sales go hand in hand. Marketing sets the stage by creating awareness, building interest, and generating leads. Sales then takes over by closing the deal and turning leads into customers. But it’s not as simple as just having a sales team in place. Without effective marketing, the sales team may struggle to find and engage with potential customers.

The purpose of marketing is to attract and engage with potential customers, and ultimately drive sales. This is done through a variety of tactics such as advertising, social media, content marketing, and public relations. By creating a strong brand and consistent messaging, marketing helps to establish trust and credibility with potential customers. This sets the stage for the sales team to come in and close the deal.

One of the most important things to remember when it comes to marketing is that it’s not just about creating pretty ads or catchy slogans. It’s about understanding your target audience and tailoring your message to speak directly to their needs and pain points. By doing this, you can increase the chances of turning leads into customers.

Another important aspect of marketing is measuring and analyzing the results of your efforts. This allows you to see what’s working and what’s not, and make adjustments as needed. By constantly testing and optimizing your marketing strategies, you can continuously improve your results and drive more sales.

Marketing also addresses product development. By understanding the needs and pain points of your target audience, you can design a product or service that meets those needs better than any alternative. This is a pivotal facet of marketing as it ensures that your offer is aligned with the needs of your customer and is more likely to be successful in the market. Additionally, the process of creating a compelling solution for your target audience can also help to inform and guide other aspects of your marketing strategy such as messaging, positioning and pricing.

Marketing makes money. Or it fails. In short, marketing and sales are two sides of the same coin. Without effective marketing, the sales team may struggle to find and engage with potential customers. By understanding your target audience and tailoring your message to speak directly to their needs and pain points, you can increase the chances of turning leads into customers. And by measuring and analyzing your results, you can continually improve your efforts and drive more sales.

As a strategic director, fractional CMO, business consultant, or hired gun, my job is to help you win by making you more money. And one of the best ways to do that is through effective marketing that supports and drives sales. So, let’s put the ball in play and get in the game. Together, we can make you rich while enriching the lives of those you serve.

 

20
Sep

Be Playful! 20 Questions for Joy

Here is a tip from #ScriptYourShift to play with possibilities. Being playful requires that you don’t take your Self so seriously. Set an intention for joy in your life. Joy comes from your heart. Happiness is fleeting — it is of the moment and in the experience. Joy remains and sustains. It is a vibration, a resonance.

To Be Or Not To Be Is Not The Question, To Be is All! — Wei Chen, Ancient Chinese Poet

See the humor in your life. Give your Self permission to laugh. Feel your experience of your own laughter. Get to the heart of the matter of what matters to the heart. When you are living from your heart, you have a resonance that attracts your desires. Love your self unconditionally. Enjoy your self. Then see the world around you share your joy.

Start in your heart.

Quench your thirst for joy to the bone. Embrace your funny “bone” … the body remembers everything. Unresolved emotional issues cause chaos in your body. Emotional trauma gets stuck in the body and manifests as discomfort or disease. Get to the core of when the event happened leading to the diagnosis. Stop recreating the past. Go back, observe the event objectively — recall it without re-experiencing the pain — and choose to let go of the belief system erroneously embraced. Give it new meaning. Reframe it.

Ask supportive questions.

Consider your questions carefully. Ask with your heart and in a way that reveals productive answers. Seek and ye shall find.

  1. “What feels joyful in this experience?”
  2. “What is my biggest dream?”
  3. “When did I last laugh out loud?”
  4. “What am I grateful for?”
  5. “ Which are my most memorable moments?
  6. “What fills me with joy?”
  7. “Where is the joy in this moment?”
  8. “How can I choreograph a life of joy?
  9. “What inspires me here, now?”
  10. “Am I smiling?”
  11. “Why am I so lucky?”
  12. “How did I create these awesome opportunities?”
  13. “What limiting beliefs can I let go?”
  14. “What supportive habits shall I cultivate?”
  15. “How will I make my life more meaningful, today?”
  16. “How shall I change someone’s life for the better today?”
  17. “Who shall I spend time with today?”
  18. “What is one thing I’ll do differently today?”
  19. “What is life calling of me?”
  20. “When all is said and done, will I have done more than I’ve said?”

Get out of your head and into your heart. Ask clear questions. Your mind will seek answers to anything you ask. Be wise in your query. Only ask what you desire having answered (instead of “how did I mess up so badly” ask “how did I make this work out well?”).

Question everything without judgment. Question your Self. Continue to question. Everything…

The answers are there, inside of you. Listen with your joy-filled heart!

Created for Eternally Eve, originally published here.

8
Mar

Pearls of Wisdom

It was an honor, a privilege, and a joy to step out on stage and present “Script Your Shift” to the Pearls of Wisdom tribe. What a perfect place to cut a groove in this new chapter of my life. In case you missed it, here is the video. For a Pitch Perfect session, eMail me at Tamara@TamaraParisio.com. Let me assist you to create the script for your starring role in your success!

SCRIPT YOUR SHIFT. Write down your goals. Business Plan, Personal Manifesto, or Strategic Map, put pen to paper to improve performance. Dr. Gail Matthews, a psychology professor at Dominican University in California, did a study on goal-setting with 267 participants (it only takes 30 to be statistically significant). She found that you are 42 percent more likely to achieve your goals just by writing them down. A modality employed to make the process entertaining rather than daunting is to approach your plan as a script for your success. And, you are cast in the starring role as the lead character. Here are three examples of clients who stepped into the celebrity of their success.

Anita Miranda the Official Lipstick Reader

CHARACTER

From psychic fairs to celebrity parties and luxury events, Anita Miranda stepped up into high heels to expand in stardom as The Official Lipstick Reader.  

CAST

After establishing her starring character, Sherry Anshara attracted the supporting cast, including influencer Vishen Lakiani of mindvalley.

SCENE

To set the scene, Donna Sparaco shows up in full character, Daily Dose A Donna, to motivate and inspire with her proprietary program, Set Your Dial to Joy.

Download a pdf of the Script Your Shift handout.

21
Jun

6 Tips to Hone Your Investor Pitch

There’s the windup, and then there’s the pitch.

The pitch is critical to every startup. It’s your story; your identity; your compelling reason for being. And you have to get it in the strike zone in order to keep your company alive and to ensure that it thrives. Pitching your startup to investors—or to potential customers—can be overwhelming.

You have to know your stuff—your budget, your offerings, your advertising, your brand story, and more. This is your lifeline to resources. And, your future rests on the success of your delivery. To assist you to perfect your pitch, here are a few tips to get your story straight.

Know your why.

Storytelling is all the rage in advertising, and now in business branding. Sharing your story in the most compelling, powerful manner builds connection and credibility among potential customers and with investors.

Once you have your why—the reason you do what you do—it is much easier to find those interested in that passion. And, it is often said that when you are focused on your why, the how shows up and the what doesn’t matter.

Have a plan—a booming business plan.

The greatest idea in the world will not have a chance in surviving execution without proper planning. A solid business plan that clearly expresses your strategy and tactics, including how capital will be used, plans to scale the business, and reasonable anticipated growth will give an investor confidence that there will be a return on their money.

A solid plan shows the investor that you are knowledgeable about your product, the competitors, the market opportunity, the industry, and the future of your business. Reinforce your business plan with the critical details. Determine your break-even point, then customize the plan to demonstrate monthly cashflow. When the business is your baby, your pitch is especially essential to build a community of credibility and support.

Show sustainability.

Sustainability is continuous viability and longevity. It is key to obtaining funding from VCs and angel investors. It is also critcal in earning respect from industry professionals and gaining credibility among potential customers. There’s a difference between a flash-in-the-pan and an idea that inspires early adoption.

Customers and investors are savvy enough to know when a product has the potential for longevity. Everyone who will invest, purchase or support your company needs to know that you will be around for the long haul and you have a plan for how to do that successfully.

Know thy audience.

Tailor your pitch to your audience, whether it’s potential investors, a sea of customers, or a panel of judges. When speaking to investors, focus on the numbers, viability, and sustainability of the company. Let them know what’s in it for them—in the short term and in the long run.

If you are competing in a startup battle, presenting to a panel of judges, focus on your business as a whole. This will be the broadest pitch you give. Don’t leave out important details when you cast a wide net. If your investors are new to the industry, be sure that you speak in clear terms—don’t lose them in jargon and acronyms. Regardless of how well a panel understands your business, remember that you are in charge of the effectiveness of your pitch. No excuses.

Rehearse, a lot.

It may seem obvious, yet people often neglect proper practice. They may feel too much practice could make them seem stiff. While actually, the more you practice, the more relaxed, comfortable, knowledgeable, and “natural” you’ll be. This gives the impression of expertise. And, the better you know your stuff, the less likely you’ll be thrown off course by questions or derailed by nervousness.

The mere thought of public speaking makes many people nervous. The good news is that presentation skills can be honed, making the experience less worrisome. Practice is the secret to elevating your skills. Create and rehearse a variety of pitches so you can readily respond in different situations. From a one-minute elevator pitch to a thirty-minute talk, preparation and practice are the keys to communicating your message powerfully.

Show your stuff.

Give your audience a reason to remember you. Create a memorable phrase or give your audience hands-on time with your product (if possible) are a couple ways to be remembered. Consider what distinguishes you and what differentiates your product. Communicate that clearly and powerfully to ensure that, at the end of the pitch, your audience won’t stop thinking about your business.

Pitching your business starts with the proper wind up. It’s about the mechanics. It is like casting a fishing line with the appropriate bait into the hungry crowd and then waiting patiently for the bobber to dip with a fish on the hook.

Take all of the advice you have studied, ask for feedback, perfect your pitch, practice, and learn from every experience to improve with each and every presentation. Hone it and own it. And know that when you simply deliver your well crafted, well rehearsed elevator pitch, you have got the room interested in what you have to say.

18
Apr

Script Your Shift 4x4x4

Live on purpose. Select your scenes! Don’t leave your life to chance. You don’t have to be caught up in trauma and drama. And you don’t have to allow your self to be pulled along by every character that pops on to the scene of your life! Write your story—your Life Script!

Realize that you are the Star of your life story. You are the Producer. You are the Director. You are the Screenwriter. Write the script (thoughts, beliefs, actions) in a way that serves your stardom (or get assistance to do just that!).

Give your word and live your word (the Life Script). Write your way in and out of the experiences you desire, require, and deserve to enjoy—professionally, personally, and potentially! Be the Star Performer of your world, the center of your universe, and play your part for an award-winning experience!

4 Steps You Can Take To Star In Your Own Life Story

  1. Listen. Tune in to your inner voice, notice what you are saying to your self.  Consider what your thoughts say about what you believe. How do your thoughts affect your actions? Awareness is a key step in change. Become and observer of your self. Then, continue doing what serves you and adjust otherwise.
  2. Align. Get in accord with your self. Pay attention to your thoughts, words, and deeds. Do they support and nurture how you desire to live your life? If not, change your internal message. Again, continue doing what serves you and adjust otherwise.
  3. Prepare. Make a plan, a guide, and let it be the script to your live. By considering potentialities and the outcomes desired, you set up your self to act in accord with your desires. You will be in a position to recognize and act on opportunities that serve you.
  4. Act. Live intentionally, on purpose by creating habits that align with your desires. If your goal is to be fit, make it a habit to exercise daily. Create a habit of eating to fuel your health. Be the Star Performer in the experiences you create for you. To build your business, hone your message and consistently uphold it.

Starring in your story takes focus and intention. It starts with writing down your goals. Most people don’t bother to write down their goals. They wind up drifting aimlessly through life. Is this you? Are you wondering why your life lacks purpose and significance? Are you willing to give your self an aim? Committing your goals to writing is the beginning of creating the life of your dreams. The key to accomplishing what matters to you is committing your desires in writing. This is important for at least four reasons.

  1. It forces you to clarify your desires and set your destination. Writing down your goals and milestones compels you to select something, to get specific… to choose the outcome you desire for your life.
  2. It motivates you to take aligned action. Write down your goals, articulate your intention, and execute in alignment with them. Writing down goals and reviewing them regularly keeps you mindful of the destination and prompts you to take action. It provides a filter for opportunities that could otherwise become distractions. The more successful you become, the more you will be presented with opportunities. Maintain a list of written goals by which to evaluate opportunity, take appropriate action, and stay on course with your goals.
  3. It fortifies you to face challenges and overcome resistance. Every meaningful goal encounters resistance. When you focus on the resistance, it will only get stronger. Overcome it is with focus on the goal. Write it down and review it often.
  4. It enables you to recognize and celebrate progress. Life  is particularly difficult when you don’t see progress. You feel like you are going nowhere. Your written goals act as mile-markers. Review them to see how far you have come. Outline steps for where you require to go. And take the opportunity to celebrate when you attain a milestone.

If you are overwhelmed … or if you are focusing on your star performance and desire for assistance with the other stuff, get in touch with me to script your shift so you can shine! And if you are looking for a place to start, consider these tips.

4 Tips for Writing Your Life Script

  1. Focus on your desired result in each area of your life (fitness, health, career, finances, intellect, relationships, and spiritual).
  2. Write your story in the present tense—as if you are living it now.
  3. Engage all of your senses and make it active—walk through your home and surroundings, note the things do, what you see, sounds you hear, scents, what you touch, and how you feel.
  4. Be the main character in the visualization—dream big and make it as realistic as possible to convince your self and to believe it is a potentiality for you.

The process of writing your Life Script brings opportunities to you just by changing your focus to what you desire. This benefit from shifting your focus from what isn’t working to your dream experience takes place during the creation of your Life Script.

Many are challenged with describing what it is we desire to create. We have an easier time describing what we do not want, which isn’t a bad place to start; but don’t leave your focus there. Instead of wishing to be less fat, focus on how good it will be to feel more fit.

Create and star in your dreamyiest life … get in touch with me to script your shift so you can shine!

 

1
Feb

Top 10 Tips for Powerful Personal Passwords You Can Kind of Remember

Another one bites the dust. The January 2018 healthcare data breach was one of 21 security breaches (down vs the 39 incidents in December 2017). And that’s just healthcare. Consider the compromises reported by retail, education, and utility companies. It’s a dizzying hack. Social media accounts continue to be under attack. And at times keeping up feels like playing a game of whac-a-mole.

Pass The Password

Then there is the blatant password sharing with friends, giving access to streaming accounts such as Hulu or Netflix. While boomers struggle to protect and keep track, younger adults put little care into password hygiene. Use of biometrics, multi-factor authentication, and password managers help to improve their personal security. Still, it is important to set and update passwords regularly—not just on the annual Change Your Password Day every February 1st.

Protect Your Password

To ensure your accounts remain secure, it is critical to update them often. And, tracking passwords must be done in a way to protect your information. So, what do you do to keep passwords updated? And how do you remember them? We asked and found some fun ways to create meaningful passwords that come to mind and are at your fingertips when your fingerprint isn’t enough to access your account.

Personal Password Prompts

Sassy Saying: If there is something you hear all the time and it rings in your ears, it is likely to be recalled when you need it. Just twist up things with capital letters and special characters. One listener reported using holy cow and can translate this in many ways: h0lyc0w! H0LYc0w and more depending on what is required. Most sites insist on a minimum of six to eight characters.

Name Your Tune: A favorite lyric or song title can ring a bell with you when signing in to your account. One member reports using ScHoolboy Q rap songs to inspire passwords, adding special characters for effect: that’sB!TCHs4It or thAtsb!tch$h!t and for variation.

Dash It: Including a dash as your special character to separate things is an option that adds variation and identification. For instance, IG-Make100k and FB-Make100k is a way to update your password regularly and reuse your monthly or quarterly password root across platforms.

Acronyms: There are many ways to incorporate acronyms that can make your password more personalized and secure. FRFR2million$ is a favorite for a fan who insists that she will be making 2 million dollars, for real for real.

Jargon: Almost every industry has terms that specific to what you do. For insistence, my colleague is a project manager and uses scrumMA$TER12 since there are a total of 12 on the scrum team pulling together the product.

Inside Jokes: How many times do you get to share a sideways glance with your bestie because you have a spin on whatever is happening. It’s something you share and no one else knows. An example is this witty ditty shared between two friends who can really make each other laugh… so, #0utURnose. 

Mantras: For those who are mindful, a mantra can be a clever way to create your password and remind you of your meditation. An example for this might be n@m@st3.

Slogans: Like a mantra, slogans are statements repeated frequently. There are phrases too, such as this password possibility: $0RRYnotSOrry or NetFL!X&ch!LL

Favorite Foods: What do you love to eat? There are many password angles on your plate. It can range from your overall diet, such as KeTo-TaRiaN, to a beverage, such as k0mbuch@, to an actual entree, such as R@M3Nburger. Mash up your favorite cuisine for a password that will make you drool.

Gibberish: Nonsensical words can make sense as passwords. There are fun ways to create them with online generator tools such as this one by soybomb that spit out this gem: blastucked. It rolled into a password combination that was fun and into a term used among friends after that bottle of wine.

Play with Passwords

There are many other inspirations for passwords. And, you still have to remember what variation you used and where. My personal favorite is to use dashes and mash up a few for my own strong password. It helps to add other layers of security to your most precious accounts. And, if you’ve gotta do this, you might as well make it interesting. What are some of your password tips?

13
Mar

Come to the party! Social Media at a glance.

social-media-microphones

So many venues. So little time. Marshall McLuhan once put forth that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. So, the brand of the channel has a halo affect on your message. Lets take a quick peek at some of the main social media haunts, and some possible associations.

LinkedIn: This is your resume and c.v. channel. Here, it’s like saying: “I’m on an interview and this is what I wish to project of myself professionally and personally.” Post an article to showcase your experience and expertise. Share an article of interest — and add a comment to give it your perspective. And, you could share these to Twitter, too.

LinkedIn Company Page: This is like offering up the annual report. Or, perhaps a billboard along with content that leads back to our website, or to a site of interest.

Twitter: It’s like a work-related party where you’re feeling rather chatty… “I’m in a conference room at the office with colleagues and clients, and this is what I wish to share because it is of interest, informative, or appropriately entertaining.”
There are many Twitter post options that you can share.

  • Text: These are the most basic — simply a 140-character or less message.
  • Link: Add a link to your own or other website that users can click through to visit.
  • Image: Include an image with your messages — you know, it’s worth a thousand words that help to expand on your 140 characters.
  • Video Posts: Upload a video or a GIF with your post — here is where you can include your talents via VINE (see more below)
  • Replies: start your message with the @HANDLE of customer or fan or other who posted or reached out to you on Twitter to further the engagement.

Snapchat: You had to be there! (or Wish You Were Here) and this is a glimpse of what is so special. Like an inside joke, you can do a variety of things to personalize the moment, including video slo-mo or speeded up for effect! While the snap won’t last, the impression(s) likely will. So make them add up to an image you wish to uphold. And, you could share an appropriate saved snap on Twitter or Instagram…

Instagram: Sharing interesting moments thematically for business or personal memories. There is a great opportunity to portray an image … or bounce all around like life does. These could be featured on Twitter if for business, or on Facebook if personal.

Facebook: Connecting to family and friends … can be like the high school hallway or a kind of reunion. Here is everything from breakfast to politics and a few happy birthday shout-outs.

Facebook Page: Like ‘bring-your-family-to-work’ day, show off all that’s cool about what you do. These could be repurposed on Twitter (but not vise-verse because Twitter posts are more frequent and could be spam-like on your Facebook Page).

Vine: Here we go loop de loop. Vine is intended to create short videos that repeat themselves. Over. And over. In six seconds.

Periscope: Use Twitter’s live video streaming app in the moment to keep Twitter connections up-to-date … experiential opportunity to share a presentation or a walk in the park — in real time. Make sure to turn on Twitter sharing so your broadcast is shared in a tweet that follows the formula: LIVE on #Periscope: [Video Title] [Link to Video]. Like with Snapchat, the broadcast expires after 24 hours.

YouTube: Everything that’s fit to film … and then some. Here is where you can share your story or webcast or data visualization. Storytelling with sight and sound that you can create and upload with ease. Or embed on your website. Create a landing page for each video. Tweet ’em. Show them on LinkedIn and Facebook. Lots of mileage from the footage.

Google +: Articles and posts relative to all the search terms you want associated with your brand. And, running around in circles.

Medium: So, you want to be a writer. This is a great place to blog and tell your stories — or repeat them.

Tumblr: Tumblr is useful in many ways—inspiration, scrapbooking, communication, portfolio… an overall blogging platform, create original content or curate (re-blog) posts—great venue for bloggers, brands, trendsetters, and tastemakers.

Ello: Share art and inspiration, connect with creators around the world, all ad-free. This one is still in nascent stages for me. Here I post things in black & white.

And so, again, like Marshall McLuhan says, “The medium is the message.” The medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself. Well, sometimes those characteristics demand traits of the content. Hmmm. In any case, whether you create something specifically for one venue or the other, there are many ways to share. Edit. Share. Edit. Share. Etc. Have fun. Be interesting.

originally posted via LinkedIn, here

25
Sep

3 Pillars for Boosting Memory

It is important to remember names, recall your grocery list, give your elevator pitch, or to be able to recite your speech.

Learning is remembering. —Socrates

From a seminar by Jim Kwik of Kwik Learning, here are three pillars of memory to help you boost your ability to remember.

M. Motivation.

Ask yourself: “What do I need to do to incentivize or reward myself and increase my motivation.” Why? Reasons reap results. You remember more when you are interested, enthusiastic and energetic. Put your heart into remembering.

O. Observation.

Pay attention. You build retention from attention. Memory is not something you have, it’s something you do. In this time of digital dementia—where we are outsourcing recall to a smartphone—it is critical to sharpen the saw of memory and own this superpower. Be present when taking in new information. Build your memory and your ability to remember.

M. Mechanics

Use tools for remembering. From associating a list with items in a room or with parts of your body, to creating a mnemonic clue, there are infinite  creative ways to prompt recall.

23
Sep

4 Keys To Learning Anything FAST

It’s not how smart you are, it’s—how are you smart? Memory is a superpower. —Jim Kwik

This is a powerful tip for learning from Jim Kwik of Kwik Learning.  Always study the basics. Mastery comes from focused, perfect practice. The FAST approach to learning provides a four-step approach to remembering. Then, you can hone your understanding. Mastery comes from focused, perfect practice. So learn fast and then take the time to master it.

FORGET

Empty your mind so you can refill it with learning. Forget what you know.  Forget your situation. One can focus well on seven things (plus or minus two). Be present to the new information with an open, childlike mind.

ACTIVE

What you put in is what you get out. Be involved. Take notes. A tip for notes:

Divide your paper in two. On the left side, capture impressions — note taking; on the right side, create implementation — note making.

STATE

Manage your state of being and your emotion. Be fascinated. Curiosity is best state of mind for learning. Some other ways of managing your state for optimal learning include exercise: As body moves brain grooves. Psychology is affected by physiology.

INVESTIGATE SUPERBRAIN YOGA—here are three moves to help Keep Your Brain Alive.
1- When you exercise, switch your right and left hand movements.
2- Grab opposing ear (right ear with left hand, left ear with right hand), and then do squats.
2- Turn palms at different times so they are moving at different rates or in different directions, or both.

Be a Thermostat, not a Thermometer. A thermometer is a victim – it just measures what is happening. A thermostat takes responsibility. It sets a temperature and the environment responds. It is the locus of control. Like with leadership, a thermostat controls focus. Set it. Make it happen.

TEACH

Share what you learn. This helps you learn faster. Learn as if you will teach it to someone else. Teach and you learn it twice.

2
Nov

GRAMMAR: ME vs I

It is important to use language correctly so not to diminish credibility of your content. Here is a tool to help guide the use of I (noun) versus ME (pronoun). Keep it handy till it becomes a habit.

Guide for the proper use of I vs ME.

Guide for the proper use of I vs ME.

“I” is the noun—refers to oneself as speaker or writer.  “ME” is the pronoun—refers to self as object of a verb or preposition.

RULE: If you can’t replace the “YOU and I” with “WE,” you’ve got it wrong. If you can’t replace “YOU and ME” with “US,” you’ve got it wrong. Tweet: RULE: If you can't replace YOU & I with WE—you've got it wrong. If you can't replace YOU & ME with US—you've got it wrong. @tamaraparisio

Thanks for meeting with HIM AND ME. (Thanks for meeting with ME. Thanks for meeting with HIM. Thanks for meeting with US.) vs HE AND I appreciate your time. (I appreciate your time. HE appreciates your time. WE appreciate your time.)

It is bigger than YOU AND ME combined. (It is bigger than ME. It is bigger than YOU.) vs YOU AND I are smaller than this idea. (I am smaller than this idea. YOU are smaller than this idea. WE are smaller than this idea.)

To YOU AND ME, this idea is big. (To ME, this idea is big. To YOU, this idea is big. To US this idea is big.) vs When YOU AND I succeed (When I succeed … When YOU succeed… When WE succeed…)

They will praise YOU AND ME for this. (They will praise ME for this. They will praise YOU for this. They will praise US for this.) vs The praise YOU AND I receive will be stellar (The praise I receive will be stellar. The praise YOU receive will be stellar. The praise WE receive will be stellar.)

Between HIM AND ME there is chemistry. (Between US there is chemistry. Between HIM & ME. Between ME & YOU. Between ME & HIM.) vs HE AND I share an office. (HE shares an office with me. I share an office with him. She shares and office with HIM AND ME. WE share an office.)

He took a photo of HIMself AND ME. (He took a photo of US. He took a photo of HIMSELF. He took a photo of ME. He took a photo of US.) vs HE AND I posed for a photo. (HE posed for a photo. I posed for a photo. WE posed for a photo.)