Bookwalter

Pairing wine and literacy.

Challenge

Communicate the nuances of Bookwalter wines and support literacy. 

Postcards at retail.

Solution

The message is focused on definition of the wine names echoing the literary pairing.

Integrated impressions.

Result

Enthusiasts are educated about Bookwalter wines while awareness is built for literacy.

0
wine tasting events
0
ideas on napkins
0
glasses of wine

What we did.

To promote the philanthropic pairing of wines and literacy, we created a series of postcards highlighting the attributes of the wines in literary terms. Each wine is named to reflect the bouquet and personality of the vintage in literary terms. The print pieces are easily distributed during events, at retail and during wine tasting. They make stimulate conversation. Additionally, the messages are distributed digitally on the website and among distributors, affiliates and the participating Literacy organizations.

features image

Sharing makes you an awesome human being.

Share this project if you like it!

Want more?

Get in touch and let's explore possibilities for your projects.