Establish STUF by Mark Spitz as naturally powerful skincare brand.
Create relevant content relative to men’s skincare needs—tailored to women who buy for the men they adore, and to men who purchase for their own needs.
Create a platform for communicating to men interested in skin care. Develop an initial following among fans of Mark Spitz, who designed the line of products. Unleashed the story of having your own stuff for protecting, primping, anti-aging skin care. Focus on the most popular, universal product—shave gel, and expand awareness from there.