BARKTORIALIST

Challenge

To establish this haute dog canine couture and fashion magazine for pets and the people who own them; attract advertisers; generate impulse shopping opportunities for exclusive BARKTORIALIST branded products.

Solution

Develop awareness among dog lovers who are hip, high-style, aspirational owners. Generate a subscriber base for the online magazine.

Result

The BARKTORIALIST audience has consistently grown month-to-month and the brand is attracting subscribers, advertisers, & customers. BARKTORIALIST Charms are seated with specialty fashion retailers. Wag on!

wags

downward dogs

peanut butter treats

What we did.

Magazine spreads shared the fashion of the season and featured pet paraphernalia. Almost daily blog posts highlighted curated content aligned with Fashion and Four-legged Friends. Pet loving hipsters were invited to share photos of their furry friends to be featured as Pet-of-the-Week. This prompted sharing and storytelling on a very personal level

Each effort included a link back to a key BARKTORIALIST feature or product building website traffic (and bow wow awareness). Subscribers grew which created a fetching playground for advertisers. And product awareness landed storefront distribution online and on shelf in specialty stores.

Website

Compelling content was curated for the magazine while daily blog posts kept the news fresh.

Social Media

Facebook, Twitter, Pinterest, Instagram, Tumblr were employed to deliver a appropriate message tailored to the medium.

Design

Defining tone and manner for The Barktorialist set expectations and provided a framework for the virtual team.

Development

The Barktorialist continues to move toward monthly magazine issues while accommodating a growing number of advertisers and attracting sales of exclusive specialty items.

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