Establish MARULA by John Paul Selects as the luxury marula skincare brand.
Create editorial style content attractive to UHNW, luxury and aspirational target audience.
Distinct voice, message and imagery distinguished MARULA via social media, internet and retail venues.
Create and enforce editorial guidelines to set expectations for content contributors. Established specific business metrics to measure content efficacy—such as leads generated from a post, or the most shared post.
Develop promotions around key selling events such as Mother's Day and Holiday.
Create excitement for new products with offers around the product raison d'être.
Redesigned the website to reflect the brand image.
Amplified the brand story with editorial style messages via Facebook, Twitter, Pinterest, Instagram and Tumblr.
Corresponded weekly with clientele, monthly with business partners.
Align with spas and specialty stores.