Create a marketing calendar of actions that works backwards from desired annual revenue.
Creating a 12-month launch and promotion calendar that works backwards from your desired annual revenue can be a game-changer for your business. It’s a powerful shift in thinking that can help you scale a profitable business that works for you, even when you’re not working.
CRITICAL PRIORITIES: It is essential to focus on your critical priorities and sequence your efforts so that you’re not working late nights and weekends. By following these steps, you can create a marketing calendar that will generate the leads you need to fill your programs and help you achieve your goals.
CALCULATION: The first step in creating this calendar is to calculate the number of people you need to say “yes” to in order to achieve your goal. Once you know this number, you can work backwards to determine the number of leads you need to generate, and the promotions and launches you need to execute.
CUSTOMER EXPERIENCE: A great way to start creating your calendar is to think about the different stages of the customer journey. This includes awareness, consideration, and decision making. For each stage, you need to create content that is tailored to the specific needs of your target audience. For example, during the awareness stage, you might create blog posts or infographics that provide helpful information to people who are just learning about your industry. During the consideration stage, you might create case studies or webinars that demonstrate the value of your products or services. And during the decision making stage, you might create email campaigns or social media ads that encourage people to take action.
CHANNEL PLANS: You also need to think about the different channels you’ll use to promote your business. This includes social media, email marketing, search engine optimization, and paid advertising. For each channel, you need to create a plan that outlines the specific tactics you’ll use to reach your target audience. And it’s important to sequence these tactics so that you’re not working late nights and weekends.
CONTENT CREATION: One of the keys to success is having a clear and focused content strategy. This means creating a 12-month content marketing calendar that will help you generate the leads you need to fill your programs. Knowing your critical priorities is essential to making this happen. Focus on creating content, promoting your business, and serving existing clients all at the same time. And again, it’s important to sequence these priorities so that you’re not working late nights and weekends.
Working backwards from your desired annual revenue to plan key marketing activities is a powerful shift in thinking that can help you scale a profitable business that works for you. By focusing on your critical priorities and sequencing your efforts, you can create a marketing calendar that will generate the leads you need to fill your programs, and help you achieve your goals.
- Calculate the number of people you require to say “yes” in to achieve your goal, then work backwards to determine the number of leads you need to generate, and the promotions and launches you need to execute.
- Boost business with a powerful shift in your thinking to support you in scaling a profitable business that works for you (on autopilot—even when you’re not working)
- Build your 12-month marketing calendar so you have enough leads to fill your programs
- Know the Critical Priorities you must focus on to create content, promote, and serve existing clients all at the same time, and sequence them so you aren’t working late nights and weekends.