In today’s digital age, more and more businesses are conducting transactions online. However, building trust with potential customers can be a challenge, especially when they are unable to meet you in person. To overcome this obstacle, it’s important to let visitors to your website know who you are and what you stand for.
“The first step in building trust is to let people know who you are.” – Brian Tracy, Author and Speaker
Start by telling your visitors about your company. Share why you started your business, when it was founded, where you are located, and who the key players are in your company. Highlight some of your customers and explain what your company does. This information helps visitors understand your background and credibility.
“Transparency is the best policy when it comes to building trust.” – Stephen Covey, Author and Speaker
Next, show your visitors what your company is all about. Give them a virtual tour of your office, show them photos from events you have attended, and highlight your products and services. Showcase key personnel and customers to give visitors a glimpse of the people behind the brand.
“People do business with people they know, like, and trust.” – John Jantsch, Author and Marketing Coach
Visual aids are especially important in the online world, as visitors can’t physically see your office or credentials on the wall. Show them virtually by including photos, videos, and other multimedia elements on your website. Give online visitors a perspective as if they were walking into your office for the first time. What is in your lobby or in your office? Do you have photos on your desk? Do you have credentials on the wall? Show them.
“Building trust is like building a bridge. It takes time, effort, and a solid foundation.” – Simon Sinek, Author and Speaker
Here is a list of things to tell about your company:
a. what you do
b. why you do what you do
c. where you are located
d. who the principals and core management team is
e. who some of your customers are
f. when founded – how long have you been doing it?
And, here is a list of things to show them about your company:
a. behind the scenes at your office
b. events you attend (trade shows, symposiums, seminars)
c. your products and services
d. key personnel and customers
e. activities with clients and staff members
By showing and telling your visitors about your company, you build trust and credibility with potential customers. Remember that the more transparent and personal you are, the more likely people are to do business with you in the online world. When they know that you are a real person, that will clear a hurdle in getting business in the online world.