Tag: Business Plan

9
Apr

10 Points You Must Cover in Your Initial VC Pitch

You are a startup looking for a VC and a VC is looking for a startup. So how do you convince a VC to take your call or meet with you? You send them a deck — make sure it is stacked in your favor.

Start by developing and refining the reasons why the VC should meet with you. Organize your presentation with most persuasive and logical order of reasons. Make sure to punctuate with visuals — simply add headlines or bold leads to your paragraph or include illustrations. And, definitely, cover the ten critical points.

  1. THE DETAILS. Announce the name of your company, where it is located, the round, how much capital you wish to raise.
  2. THE PLAYERS. Introduce your team. Include the expertise each person brings.
  3. THE USP. Capture attention with your Unique Startup Proposition — what are you solving? Is this a necessity or a luxury? What is most impressive about where you are with it right now? It could be the team, the technology, the growth, etc. Get the VC excited about the possibilities.
  4. THE POTENTIAL. Show the VC the size of the opportunity. The projected market must be large enough to provide ample return on investment. Do your homework here and make it relevant to your specific vision or solution. Complete this picture with how you stack up to beat competition. Explain how you plan to scale.
  5. THE THING. Present your product. Whether it is a prototype or a blueprint, an app or a service, include as much detail as you have defined. Use all media that is available to portray the product with optimal clarity.
  6. THE PLAN. Outline your go-to-market strategy. How will you approach and capture your market? What will help you build your tribe? Do you have a website?
  7. THE WAY. Explain your business model. How will you generate and capture revenue? Online, salesforce, multi-tiered marketing? There are many options.
  8. THE KIPs. Show the numbers. Not just a spreadsheet, include charts or graphs that quickly communicate your Key Indicators of Performance or success.
  9. THE ASK. Yes. Ask for it. Let the VC know your needs — the money, the time, the support, the connections — and request to meet in person or via Skype to proceed with next steps.
  10. THE CATCHPHRASE. End with a battle cry. Make it unforgettable so that whatever the decision regarding your request, your startup will be remembered.

Make sure your presentation is clear, concise, and complete with compelling information and arguments. Brand the pages in a way to give repetitive attention to your startup name, logo or other identifying feature. Prepare the narrative for your presentation, ensure that it translates with or without you. May the VC be with you.

Also published via Medium and originally created for Invest Southwest, here.

8
Mar

Pearls of Wisdom

It was an honor, a privilege, and a joy to step out on stage and present “Script Your Shift” to the Pearls of Wisdom tribe. What a perfect place to cut a groove in this new chapter of my life. In case you missed it, here is the video. For a Pitch Perfect session, eMail me at Tamara@TamaraParisio.com. Let me assist you to create the script for your starring role in your success!

SCRIPT YOUR SHIFT. Write down your goals. Business Plan, Personal Manifesto, or Strategic Map, put pen to paper to improve performance. Dr. Gail Matthews, a psychology professor at Dominican University in California, did a study on goal-setting with 267 participants (it only takes 30 to be statistically significant). She found that you are 42 percent more likely to achieve your goals just by writing them down. A modality employed to make the process entertaining rather than daunting is to approach your plan as a script for your success. And, you are cast in the starring role as the lead character. Here are three examples of clients who stepped into the celebrity of their success.

Anita Miranda the Official Lipstick Reader

CHARACTER

From psychic fairs to celebrity parties and luxury events, Anita Miranda stepped up into high heels to expand in stardom as The Official Lipstick Reader.  

CAST

After establishing her starring character, Sherry Anshara attracted the supporting cast, including influencer Vishen Lakiani of mindvalley.

SCENE

To set the scene, Donna Sparaco shows up in full character, Daily Dose A Donna, to motivate and inspire with her proprietary program, Set Your Dial to Joy.

Download a pdf of the Script Your Shift handout.

21
Jul

3 P’s of Your Startup Business Plan

There are so many business plan templates to prompt the presentation of your map to success. Some are tailored to one industry or another. Others are boiler-plate MBA outlines. Still, at the center of every business plan are three key points — your purpose, your plan, and your progress indicators.

PURPOSE

Your first challenge is to define your startup’s purpose for being. The raison d’etre for your burgeoning business. What pain point do you serve and in what way? What is the intention or objective of your company? Defining the purpose of your business reveals what needs to be done to move it forward. Clarifying can include a simple description of your products or services, or it can elaborate on detailed offerings, as well as a precise description of who you will serve — your ideal customer. Outlining your purpose will define what the business is — where you are starting — and what it intends to be — your future vision.

PLAN

Once your purpose is revealed, you need a plan to reach your vision. Define your goals and the steps needed to reach them. A map of goals will help you and your team know when to act, and when to wait. Factor for future growth in the business plan to prepare for changes in the market, evolving trends, innovations to pursue, or opportunities to take as your company grows. A a comprehensive business plan includes statistics, facts, and details that show whether or not your startup has the potential to be profitable. This is a critical factor when soliciting investors to provide capital required for getting started. Your plan outlines the organizational structure of your business, including positions and individual duties. This is a game-plan for your entire team, keeping everyone working together with an eye on the prize, from partners to suppliers, leaders, and employees of your venture.

PROGRESS

Know your metrics. Measure your results. Note how you have progressed. Without progress that confirms you are on target, it can be difficult to know whether you are still on the right path. Validate your intent and results, daily. Be sure you and your team are prepared to make operational decisions in line with the overall business strategy. Your plan shows the way and includes alternate actions the company will follow if projections are overly optimistic. Referring to your plan helps maintain a big-picture view as you make day-to-day decisions.

Your business plan is a living guide for your vision. It is a reference and a management tool to ensure efforts are aligned to meet goals, targets, and milestones.