Tag: video

13
Mar

Come to the party! Social Media at a glance.

social-media-microphones

So many venues. So little time. Marshall McLuhan once put forth that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. So, the brand of the channel has a halo affect on your message. Lets take a quick peek at some of the main social media haunts, and some possible associations.

LinkedIn: This is your resume and c.v. channel. Here, it’s like saying: “I’m on an interview and this is what I wish to project of myself professionally and personally.” Post an article to showcase your experience and expertise. Share an article of interest — and add a comment to give it your perspective. And, you could share these to Twitter, too.

LinkedIn Company Page: This is like offering up the annual report. Or, perhaps a billboard along with content that leads back to our website, or to a site of interest.

Twitter: It’s like a work-related party where you’re feeling rather chatty… “I’m in a conference room at the office with colleagues and clients, and this is what I wish to share because it is of interest, informative, or appropriately entertaining.”
There are many Twitter post options that you can share.

  • Text: These are the most basic — simply a 140-character or less message.
  • Link: Add a link to your own or other website that users can click through to visit.
  • Image: Include an image with your messages — you know, it’s worth a thousand words that help to expand on your 140 characters.
  • Video Posts: Upload a video or a GIF with your post — here is where you can include your talents via VINE (see more below)
  • Replies: start your message with the @HANDLE of customer or fan or other who posted or reached out to you on Twitter to further the engagement.

Snapchat: You had to be there! (or Wish You Were Here) and this is a glimpse of what is so special. Like an inside joke, you can do a variety of things to personalize the moment, including video slo-mo or speeded up for effect! While the snap won’t last, the impression(s) likely will. So make them add up to an image you wish to uphold. And, you could share an appropriate saved snap on Twitter or Instagram…

Instagram: Sharing interesting moments thematically for business or personal memories. There is a great opportunity to portray an image … or bounce all around like life does. These could be featured on Twitter if for business, or on Facebook if personal.

Facebook: Connecting to family and friends … can be like the high school hallway or a kind of reunion. Here is everything from breakfast to politics and a few happy birthday shout-outs.

Facebook Page: Like ‘bring-your-family-to-work’ day, show off all that’s cool about what you do. These could be repurposed on Twitter (but not vise-verse because Twitter posts are more frequent and could be spam-like on your Facebook Page).

Vine: Here we go loop de loop. Vine is intended to create short videos that repeat themselves. Over. And over. In six seconds.

Periscope: Use Twitter’s live video streaming app in the moment to keep Twitter connections up-to-date … experiential opportunity to share a presentation or a walk in the park — in real time. Make sure to turn on Twitter sharing so your broadcast is shared in a tweet that follows the formula: LIVE on #Periscope: [Video Title] [Link to Video]. Like with Snapchat, the broadcast expires after 24 hours.

YouTube: Everything that’s fit to film … and then some. Here is where you can share your story or webcast or data visualization. Storytelling with sight and sound that you can create and upload with ease. Or embed on your website. Create a landing page for each video. Tweet ’em. Show them on LinkedIn and Facebook. Lots of mileage from the footage.

Google +: Articles and posts relative to all the search terms you want associated with your brand. And, running around in circles.

Medium: So, you want to be a writer. This is a great place to blog and tell your stories — or repeat them.

Tumblr: Tumblr is useful in many ways—inspiration, scrapbooking, communication, portfolio… an overall blogging platform, create original content or curate (re-blog) posts—great venue for bloggers, brands, trendsetters, and tastemakers.

Ello: Share art and inspiration, connect with creators around the world, all ad-free. This one is still in nascent stages for me. Here I post things in black & white.

And so, again, like Marshall McLuhan says, “The medium is the message.” The medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself. Well, sometimes those characteristics demand traits of the content. Hmmm. In any case, whether you create something specifically for one venue or the other, there are many ways to share. Edit. Share. Edit. Share. Etc. Have fun. Be interesting.

originally posted via LinkedIn, here

21
Mar

…The Sound of Argo.

A moment in time can be meaningless or full of meaning. Notice how the music influences your interpretation of the scene; how the same action can lead you to different conclusions.  The details that define and distinguish. The films come alive with the sound of Argo.
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